WAYNE, Pa. — F&I technology provider MaximTrak (div. RouteOne) was named a preferred provider to Ford Protect, a provider of extended service plans, the companies announced. MaximTrak will provide Ford dealers across the country with F&I menu and reporting technologies, including the company’s interactive FLITE platform.
“We are honored and excited to have the opportunity to service and support Ford Protect’s dealer body,” said Jim Maxim Jr., president of MaximTrak and chief digital officer for RouteOne. “Our company is uniquely positioned to provide the absolute best service available in the industry, with over 30 dedicated field professionals that already support the 3,000-plus Ford dealers with credit application and electronic contracting today.
“Providing an integrated F&I experience and next-generation technologies to customers like Ford Protect is one of the reasons we brought RouteOne and MaximTrak together in late 2016,” Maxim added. “We are very excited to be able to leverage the significant investments that our RouteOne owners have made in MaximTrak.”
Executives said Ford dealers that enroll will get the benefits of a streamlined econtracting process. The products the consumers select on the MaximTrak platform will automatically be available for signature in the RouteOne econtracting system which now features a unified customer signing ceremony for Ford finance, lease, and protection product agreements, according to the announcement.
“We look forward to working with MaximTrak as a preferred provider for Ford and Lincoln Protect dealers. MaximTrak’s digital solutions and connections with RouteOne create a streamlined and integrated experience to support a dealer’s F&I processes,” said Steve Lopez, U.S. operations manager for Ford & Lincoln Protect.