FI showroom red and grey logo
MenuMENU
SearchSEARCH

PayLink Names Thomas President and COO

Former Assurant and The Warranty Group executive Justin Thomas has joined PayLink Direct as the financial services provider’s new president and COO.

May 1, 2019
PayLink Names Thomas President and COO

 

2 min to read


CHICAGO — PayLink Direct announced the appointment of Justin Thomas as the company’s new president and COO. Thomas brings more than 16 years of experience in the service contract, insurance, and financial services industries. He joins PayLink Direct from Assurant, where he served as president of global financial services and U.S. automotive national accounts, and will primarily focus on strategic growth initiatives, executives said.

Prior to Assurant, Thomas was executive vice president of The Warranty Group and served on the board of directors of Virginia Surety Co. There he led the formation of TWG Specialty Solutions, a business that doubled its revenues during his leadership tenure and where his responsibilities included client management, sales and operations. Additionally, Thomas was a key member of the management team at The Warranty Group, helping to facilitate its sale to TPG Capital in 2014 and its subsequent sale from TPG Capital to Assurant in 2018, according to the announcement.

Ad Loading...

“I am very excited to have Justin join our team. His experience in the extended service contract industry and his history of growing businesses will prove invaluable as we continue to evolve our services,” said Rebecca Howard, the company’s co-founder and CEO.

“Rebecca and her team have built a wonderful business and I am both proud to be a member of the team and energized by all of the opportunities our services and solutions can be applied to,” said Thomas. “It’s a business that is not only at scale and a leader in its current field but one that is adaptable and full of potential.”

More F&I

Headshot mockup thumbnail.
F&I•October 1, 2026

Modern Technology Objection Handling

In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.

Read More →
man standing in front of podium
F&I•by Lauren Lawrence•October 1, 2026

Consistency at Scale: Driving F&I Performance

With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.

Read More →
Insurance contract signature page with black inkpen on top
F&I•by Hannah Mitchell•September 22, 2026

Gitty Up on GAP

The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?

Read More →
Ad Loading...
Easycare White paper cover See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Sponsored•September 8, 2026

How AI-Powered Coaching Is Transforming F&I Performance

See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability

Read More →
Assurant, Sell Value Build Trust, F&I Series, Expert Trainer Trent White
F&I•September 2, 2026

Sell Value, Build Trust

In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.

Read More →
2026 StoneEagle summary
F&I•by Hannah Mitchell•August 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
Ad Loading...
man with white hair and glasses delivering a speech standing next to a podium
F&I•by Lauren Lawrence•August 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →
Man's hand holding pen over a paper document
F&I•by Justin B. Gasman•August 20, 2026

Double the Change, Double the Chance

When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.

Read More →
Laptop computer, tablet, calculator and notebook on a desk
F&I•by John Tabar•August 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →
Ad Loading...
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Finance•by Lauren Lawrence•August 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →