(Bobit) — Drivers aspire to own supercars and many dealers aspire to sell them. But as The Things writer Cory Barclay discovered, $200,000-plus vehicles and the factories that build them inhabit a world unlike any an independent or mass-market franchised dealer is accustomed to.
In a new post, “21 Rules Dealers Have to Follow to Sell Supercars,” Barclay covers a long list of concerns that are all too familiar to Ferrari, Lamborghini, and Bentley dealers but will come as a surprise to most others. Examples include strict standards for aftermarket paint and modifications — many of which are prohibited outright, for dealers as well as buyers — as well as display, commission caps, resale, and more.
“They are the only car companies that have control over their vehicles after they sell them to a buyer, which is crazy!” Barclay writes. “Imagine buying a Toyota Corolla and then being told that you can’t put on a vinyl wrap or change up the speakers or exhaust. Basically, every supercar-maker believes that their cars are perfect right out of the gate. These cars should not be blasphemed by being modified, customized, or changed, practically in any way, shape, or form.”
To read the post, click here.
Originally posted on Auto Dealer Today