Sponsored by IAS and hosted by the company’s president of sales and veteran F&I trainer Eric “Frenchy” Mélon, the contest invites F&I managers and directors to share the most challenging objection or question posed to them by a customer.
Mélon will hand-select five finalists. They will participate in a live training session slash competition at Industry Summit; each will be offered free registration and accommodations at the New Orleans Marriott. The winner will be honored at the special awards ceremony that closes the event on Wednesday, Nov. 6.
The contest will run from Sept. 18 until Oct. 4, and winners will be notified by Oct. 11. Finalists must be available to travel to New Orleans Nov. 4–6 to participate.
Attendees who register by Oct. 4 will receive the $100 discounted rate. The first 100 active auto dealers and dealership general managers who register for this year’s event online with promo code F&I100 will receive their full show pass for no charge.