Mezen Adds Reddin to F&I Development Team
Former Walser Automotive Group executive Amber Reddin has joined Mezen Dealer Services as an F&I development manager.


MINNEAPOLIS — Mezen Dealer Services LLC announced that 18-year F&I industry veteran Amber Reddin has joined the agency as an F&I development manager. Before joining MDS, Reddin spent 16 years with Walser Automotive Group, most recently serving as their senior finance director, responsible for strategizing and maintaining the profitability and long-term growth of the 27-rooftop group.
Reddin’s automotive career began in the service department at one of Walser’s Twin Cities dealerships and continued with a number of roles, including lead F&I manager, F&I field specialist, and manager of insurance services.
“We are excited to have Amber join our team,” said MDS agent principal Tony Troussov. “She has an extensive knowledge and experience in multiple aspects of the auto industry, which include sales, F&I, management, upfront pricing, and single-point-of-contact process and employee development. We are looking forward to have her work with our dealerships bringing an enormous amount of value to our clients.”
More F&I

Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →