CAMARILLO, Calif. – Joey Imparato was named vice president of sales and performance management for Market Scan Information Systems, Inc., an automotive industry data and solutions provider. Imparato will oversee sales strategy, product launch and dealership performance of Market Scan’s new digital retailing solutions, mDesking 360 and mDrive SYNC. mDesking 360 and mDrive SYNC, which will be released at the upcoming NADA show, are unique in the industry and were created to enable dealers to control all aspects of the consumer’s car buying journey, from online search through vehicle sale and delivery.

"Market Scan’s retailing solutions better align dealers with customers throughout their shopping process."

“Joey’s a fantastic addition to the Market Scan family. He did a wonderful job for us in the past and we are really excited to have him back,” said Market Scan President and Co-Founder, Rusty West. “Joey further bolsters Market Scan’s expertise and leadership position in the automotive space. He brings with him a tremendous amount of knowledge, energy, enthusiasm and experience.  With all that we have going on, we needed a true visionary to lead our direct-to-dealer sales and retention efforts – we absolutely have one now. Welcome home, Joey!”   

“I was instantly sold on Market Scan’s new automotive digital retailing solutions, mDesking 360, mDrive SYNC and the new mDrive Mobile app. The ‘What Can I Drive’ functionality in the app will change the way sales teams interact with customers,” Imparato said. “I’m joining the unrivaled market leader with a great history and a very bright future. Market Scan’s products have always helped solve dealers’ pain points and challenges – now more than ever. Market Scan’s retailing solutions better align dealers with customers throughout their shopping process. These solutions allow dealers to provide their customers a much enhanced experience, while maximizing gross profit for dealers. I am very excited to take on this new role and to support Market Scan’s continued growth. ”  

Imparato, a 31 year automotive industry veteran, was one of vAuto founder Dale Pollak’s first hires. Working with vAuto, Imparato taught dealers how to acquire, merchandise, price and retail used vehicles to increase inventory turns, sales volumes and profitability. Prior experience also includes a 13-year tenure at Cox Automotive.

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