FI showroom red and grey logo
MenuMENU
SearchSEARCH

NIADA Survey: Independent Dealers Getting Back to Business

Dealers begin rehiring staff and opening up for sales, but challenges remain.

May 18, 2020
NIADA Survey: Independent Dealers Getting Back to Business

Dealers begin rehiring staff and opening up for sales, but challenges remain.

Photo by 楓 陳 via Pixabay 

3 min to read


ARLINGTON, Texas – Employees are coming back to work and vehicles are beginning to sell as independent auto dealers ramp up to get back to business, according to a new survey by the National Independent Automobile Dealers Association.

Recovery and signs of life are showing, as 88 percent of dealers are open for business, with almost half open for ‘business as usual.

Ad Loading...

The survey of 846 used vehicle dealers conducted from May 9-14 – a follow-up to a survey taken a month earlier – found almost two-thirds (63 percent) of the dealerships that had furloughed or laid off employees a month earlier have begun the process of bringing them back.

Overall, 34 percent of the independent dealers said they are rehiring staff, 20 percent said they are not and 47 percent said the question was not applicable, meaning they had remained at full staffing level throughout the COVID-19 pandemic – the same percentage as the previous survey.

Thirty-nine percent of those who are rehiring said they had experienced no problems in doing so, but 31 percent said their employees were hesitant to come back because they were making more through the government’s enhanced unemployment benefits than they had made at their jobs, and 19 percent said fear of the coronavirus was an issue.

The survey also showed dealerships opening up again, with 44 percent doing business as usual (compared to 27 percent in April), 34 percent open by appointment only and 10 percent selling online only. Just 11 percent remain closed temporarily – down from 27 percent – and one percent reported they have closed permanently.

“I am encouraged that the COVID-19 pandemic hasn’t put more dealers out of business permanently, as was originally feared,” NIADA CEO Steve Jordan said. “Recovery and signs of life are showing, as 88 percent of dealers are open for business, with almost half open for ‘business as usual.’

Ad Loading...

“Unfortunately, open for business as usual doesn’t always mean sales have returned.”

Indeed, sales remain below pre-COVID levels for most dealers – 53 percent of the respondents said their sales were down 50 percent or more for the previous two weeks. Twelve percent of dealers said their sales were back to normal levels and 6 percent said sales were actually better than before the pandemic.

Rebuilding sales and customer traffic is by far the greatest challenge currently faced by independent dealers, cited by 38 percent of respondents. That’s twice as many as the second choice, access to inventory at 19 percent, which was followed by funding and access to capital at 17 percent.

The funding issue has been lessened for some dealers by government relief programs such as loans from the Small Business Administration’s Paycheck Protection Program.

The survey found 64 percent of dealers have received some sort of federal or state government funding. Of those who have not, 28 percent have applied and 4 percent have been approved. Another 8 percent said they were approved but told there was no money available.

Ad Loading...

Originally posted on Auto Dealer Today

More Showroom

Photo of sold Ford store exterior
Showroomby Hannah MitchellMay 11, 2026

Mid-Atlantic Ford Store Has New Owner

A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.

Read More →
groundbreaking ceremony for new Barrington Porsche dealership with Murgado Automotive Group and Joseph Nicholas Construction
Showroomby Lauren LawrenceMay 11, 2026

Porsche Dealership Breaks Ground in Illinois

Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.

Read More →
aerial view of Fireside Honda in Ohio
Showroomby Lauren LawrenceMay 6, 2026

Michigan Auto Group Acquires Ohio Rooftops

Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.

Read More →
Ad Loading...
Photo of Scout Terra pickup truck outside farm building
ShowroomMay 4, 2026

California VW Dealers Go After Scout

The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.

Read More →
Photo of rear of Mercedes VLE passenger van
Showroomby Hannah MitchellApril 27, 2026

EVs Gain Traction in Europe

First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.

Read More →
road winding through redwood trees, California EV Market Cools, F&I and Showroom logo
Showroomby Lauren LawrenceApril 22, 2026

California Holds EV Lead Despite Annual Decline

At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.

Read More →
Ad Loading...
Photo of Ford F-150 grill with nameplate
Showroomby Hannah MitchellApril 20, 2026

Will Extended-Range Autos Make Inroads?

EREVs, also known as ‘series hybrids,’ may catch on in the U.S., where they currently have barely a toehold, as automakers tilt away from some purely electric models and consumers crave more range.

Read More →
Cars on road in European city
Showroomby Hannah MitchellMarch 30, 2026

Electrifieds Lead EU New-Vehicle Sales

Hybrids in particular lead not only EV market share but all power trains on the continent so far this year as gas and diesel continue their decline.

Read More →
Hyundai steering wheel, black leather
Showroomby Lauren LawrenceMarch 30, 2026

Hyundai Expands North American Footprint

Building on a previously announced $26 billion U.S. investment, Hyundai said it will grow its North American lineup and U.S.-based production and parts sourcing.

Read More →
Ad Loading...
Image of Honda 'H' emblem
Showroomby Hannah MitchellMarch 25, 2026

Afeela EV Brand Fails to Leave the Factory

Sony-Honda venture cancels two planned models, the first of which had been pegged for a mid-2026 California delivery debut. The brand’s direct sales had been challenged by the state’s auto dealers, but the venture cites Honda’s EV retreat.

Read More →