Twinner Puts American Dealers on Equal Footing with E-Commerce Giants
According to Twinner, the average dealer group can expect to increase its turn rate by 15 percent and save up to $400 per car.

According to Twinner, the average dealer group can expect to increase its turn rate by 15 percent and save up to $400 per car.
IMAGE: Twinner
Twinner Group, a startup working with the major European car companies and a number of dealer groups, is putting American dealers on equal footing with e-commerce giants, without those dealers having to make big investments or purchase expensive machinery.
Twinner's unique car scanner creates a complete Digital Twinn® of cars. It delivers a 360-degree view that includes the roof, body, interior and the underbody, allowing consumers to "see" if the car has ever been repainted due to accidents - all from without ever having to step foot in a dealership.
Twinner announced its US plans at the Digital Dealer Show in Las Vegas.
According to Twinner CEO Silvan Cloud Rath, the average dealer group can expect to increase its turn rate by 15 percent and save up to $400 per car, tapping into a growing trend of online used car sales. By 2025 in a $1 trillion market, experts predict 25 percent of all used cars will be sold online.
"When we break a bone, we go and get an MRI," Rath said. "Or, we get a CAT scan for brain injuries or a chest x-ray for the heart, lungs and other internal organs. We thought, 'Why not do that for a used car?'"
The technology is similar to medical scanning technology. When vehicles drive into the Twinner Space®, multispectral sensors and lasers scan the car to create a Digital TwinnⓇ of unparalleled quality, Rath said.
"We create a Digital Twinn®, which is comparable to a clean bill of health, a skeptical buyer can see it for themselves -- from their living room," Rath said. "They don't just have to take the seller at his or her word."
"You can even zoom in and detect scratches on the rim of the wheel or tiny dents on the door. We want to increase consumer confidence and trust in digital transactions."
Dealers won't have to buy the scanner, what the company has named Twinner Space®; they will pay for each scan. The first scanners will arrive in the US early in 2022. Rath predicts Twinner will someday also help establish a fair price when the original owner goes to sell the car to a dealer.
More Showroom

Affordable, Safe Cars for Teen Drivers
Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
Holman Opens Porsche Dealership in Miami
The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.
Read More →
Chicago to Gain Cadillac Rooftop in 2027
The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.
Read More →
Mid-Atlantic Ford Store Has New Owner
A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.
Read More →
Porsche Dealership Breaks Ground in Illinois
Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.
Read More →
Michigan Auto Group Acquires Ohio Rooftops
Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.
Read More →
California VW Dealers Go After Scout
The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.
Read More →
EVs Gain Traction in Europe
First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.
Read More →
California Holds EV Lead Despite Annual Decline
At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.
Read More →