Intimate 2,800-square-foot space features lounge seating and interactive digital touchpoints. - IMAGE: Holman

Intimate 2,800-square-foot space features lounge seating and interactive digital touchpoints.

IMAGE: Holman

Holman, an automotive services organization, opened an Audi Sales Studio providing customers with an innovative dealership experience in a contemporary retail setting. The sales studio, in San Diego’s open-air Fashion Valley mall at 7007 Friars Road, Suite 369, is the first of its kind in the U.S. for Audi, Holman says. It's designed to enhance the customer journey.

“Holman strives to provide the industry’s best automotive-related services, and that includes evolving with the needs of our customers,” said Gene Welsh, President, Retail Automotive, at Holman. “We’re invested in bringing an all-new customer-centric car buying experience to our dealership locations across the country to enable guests to engage when they want and on their own terms.”

The intimate 2,800-square-foot space features premium lounge seating and interactive digital touchpoints, allowing guests to explore the Audi ecosystem in a welcoming and relaxing environment. The studio introduces a unique buying process in which guests work with one Holman representative from start to finish – from shopping through delivery – resulting in a seamless, efficient and personal experience. Hospitality-trained Audi brand specialists help guide customers around sales, service, and accessories - or even the purchase of exclusive brand merchandise.

“The new Audi Sales Studio in San Diego sets an impressive standard for modern automotive retailing, seamlessly blending the personalized attention that Holman is long known for with a thoughtfully curated buying experience in a sophisticated setting that embodies Audi’s iconic luxury styling,” said George Athan, senior vice president, dealership operations, at Holman. “We’re excited to welcome guests to Fashion Valley to experience the Audi brand and its products like never before.”

The studio also offers on-site test-drives and an interactive design studio for Audi customization. For guests who start the car-buying process online, an brand ppecialist at the Fashion Valley location can support the continuation of the digital journey offline.

“At Audi, our vehicles have a reputation for innovative beautiful design and top-of-the line performance. It’s important that the Audi brand also reflects those same characteristics in the way customers are engaging with the brand from a retail experience,” said Steve Martini, vice president, Western Region, Audi of America. “We’re thrilled for Holman to bring this new, elevated Audi customer experience to life.”

Originally posted on Auto Dealer Today

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