FI showroom red and grey logo
MenuMENU
SearchSEARCH

Reynolds and Reynolds Unveiling Products, Functionality at NADA

The retail management system provider is growing its software throughout all departments in the dealership and across the industry.

January 5, 2024
Reynolds and Reynolds Unveiling Products, Functionality at NADA

Reynolds President Chris Walsh says the company will release more products this year than any year he can remember.

IMAGE: Reynolds and Reynolds

2 min to read


The Reynolds and Reynolds Company announced the new products it will display at the NADA Show in Las Vegas Feb. 2 to Feb. 4. The company that says it took automotive retail from paper to digital and from a digital management system to a retail management system will unveil software to help dealers go beyond what they’ve been told is possible. 

“We couldn’t be more excited for the NADA Show this year. We’re growing faster than we have in the last 15 years – winning more new customers than ever and retaining nearly all of our existing customers," said President Chris Walsh. "We’re laser focused on our customers’ success, and as part of that, we’re releasing more new products this year than any year in recent memory,”

Ad Loading...

In sales, Reynolds will showcase how its retail management system now goes far beyond the four walls of the dealership, allowing dealers to "Retail Anywhere." It says dealers can work a single deal from the first chat interaction to the online payment to the CRM and desking to F&I into accounting and off for funding with no mismatched numbers and no rekeying.

In F&I, dealers will have a first look at more options for selling after-market products with new tools like Menu Touch. Using solutions such as consumer-led options, online video chat, in-store tablets, and the docuPAD system, Reynolds says dealers can sell to customers, no matter where they are, without sacrificing anything or rekeying any information.

In the business office, Reynolds will unveil options to help dealers take complete control of cash flow and expenses. Reynolds Retail Management System is expanding with new software, automating workflow approvals for invoices and purchase orders, as well as eliminating stuffing envelopes with statements and waiting 45 days for a check to come back. It will also add lenders to its network.

In service, technicians become mobile with a new product, Service Flex. And a partnership with TruVideo for processing technician inspection videos adds to the eApproval in Advanced Service. From start to finish, dealers will now be able to take care of customers wherever they are and minimize dead bay time with vehicles sitting on lifts waiting for approvals.

“NADA delivers a great show every year, and this year will be special for our customers and for dealers looking to switch to Reynolds,” Walsh said.  With so many new products, we couldn’t be more excited to help them go beyond what they’ve been told is possible.”

Originally posted on Auto Dealer Today

More Showroom

outside shot of two trucks in front of a body of water with a cloudy sky
Showroomby Lauren LawrenceJuly 29, 2026

Used Market Stabilizes

The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.

Read More →
Twilight of white hybrid car.
Showroomby Lauren LawrenceJuly 22, 2026

California Hybrids Reach State Record

The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.

Read More →
White meeting room in car dealership with rims displayed on wall and projected screen
Showroomby Hannah MitchellJuly 22, 2026

My Mercedes in the U.S.

The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.

Read More →
Ad Loading...
Photo of parked cars of various types for sale on a lot
Showroomby Hannah MitchellJuly 20, 2026

Used Sales Hit Summer Drag

The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.

Read More →
desert road with cars driving away, Rebates Incoming with red star graphic, F&I and Showroom logo
Showroomby Lauren LawrenceJuly 15, 2026

California Launches EV Rebate Program

Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.

Read More →
Aerial shot of a car dealership
Showroomby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Ad Loading...
Photo of cars lined up on lot
ShowroomJuly 10, 2026

The Trade-In Paradox

Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.

Read More →
Phot of a dark Kia vehicle interior with steering part of steering wheel and dashboard
Showroomby Hannah MitchellJune 29, 2026

Focus on Vehicle Cabins

The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.

Read More →
Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Ad Loading...
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →