FI showroom red and grey logo
MenuMENU
SearchSEARCH

EV Sales Rose Last Year

But mix of pressures limit U.S. adoption, though J.D. Power sees EVs passing 50% market share by 2031.

February 29, 2024
EV Sales Rose Last Year

One factor limiting EV growth is availability of electric models comparable to gas-powered options, particularly for mass-market buyers.

IMAGE: Pexels/Kindel Media

1 min to read


U.S. electric-vehicle sales jumped by 50% last year, making up 37% of overall sales growth, according to J.D. Power data.

About a million EVs sold or leased in the states. It’s no surprise that market leader Tesla accounted for 56% of the growth, followed by German automakers BMW, with 8%, and Mercedes, with 7%.

Ad Loading...

J.D. Power predicts that 2024 EV sales will achieve 12.4% market share, down 0.8 percentage points due to delayed vehicle launches, production snags, federal tax credit restrictions, and continued public doubt about charger availability. EV adoption has also slowed in some states. It says that at that rate, new EVs would still exceed 50% market share in 2031.

One factor limiting EV growth is availability of electric models comparable to gas-powered options, J.D. Power said. Availability of comparable premium models grew last year to 75% of premium buyers having comparable EV options but fell to about a third of mass-market buyers due to production delays.

DIG DEEPER: Vehicle Recalls Fell Last Year

Originally posted on Auto Dealer Today

More Showroom

Door handle in interior of new-looking vehicle
Showroom•by Hannah Mitchell•October 1, 2026

Year-to-Date Auto Sales Holding Their Own

A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.

Read More →
Interior of BMW ix3 electric SUV with hilly landscape seen through windshield
Showroom•by Hannah Mitchell•September 28, 2026

Slow to Robo

Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.

Read More →
Photo of red SUV parked outside a car dealership after dark
Showroom•by Hannah Mitchell•September 9, 2026

Dealers a Little Down

A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.

Read More →
Ad Loading...
Silver car driving down road with graphic that says “Europe Plugs In”
Showroom•by Lauren Lawrence•September 9, 2026

European EV Sales Skyrocket

The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.

Read More →
Mitsubishi shadow line-up
Showroom•by Hannah Mitchell•August 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
A rear view of a red Hyundai Elantra
Showroom•by Hannah Mitchell•August 17, 2026

Used Lots Getting the Business

Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.

Read More →
Ad Loading...
outside shot of two trucks in front of a body of water with a cloudy sky
Showroom•by Lauren Lawrence•July 29, 2026

Used Market Stabilizes

The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.

Read More →
Twilight of white hybrid car.
Showroom•by Lauren Lawrence•July 22, 2026

California Hybrids Reach State Record

The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.

Read More →
White meeting room in car dealership with rims displayed on wall and projected screen
Showroom•by Hannah Mitchell•July 22, 2026

My Mercedes in the U.S.

The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.

Read More →
Ad Loading...
Photo of parked cars of various types for sale on a lot
Showroom•by Hannah Mitchell•July 20, 2026

Used Sales Hit Summer Drag

The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.

Read More →