Consumers Still Wary of Driverless Tech
But AAA survey found that many are interested in semiautonomous features.

AAA said the results show automakers must keep developing the technologies to reach performance consistency.
IMAGE: Pexels/Alessandro Avilės
Safety concerns about driverless vehicles haven’t subsided and are fueled in part by recent accidents involving the cars, according to a newly released study.
AAA research shows 66% of U.S. drivers have fear about fully autonomous vehicles, and another 25% expressed uncertainty about them. That’s after fears peaked at 68% last year after topping out at 55% in 2022. The percentage of those who trust the technology was flat at 9% after coming in around 15% the previous two years.
At the same time, survey respondents indicate interest in semiautonomous driving technology. Sixty-five percent said they’re interested in reverse automatic emergency braking, or AEB, in their next vehicle, while 63% expressed interest in automatic emergency braking, and 62% in lane-keeping assistance.
AAA said the results show that automakers must keep developing the technologies to reach performance consistency in order to assuage consumer fears.
Consumers beliefs in one direction or the other don’t always reflect test results of the technology, it pointed out. AAA said most survey respondents indicate they believe AEB would stop a vehicle from hitting an obstacle in the front or back, but AAA research recently found the systems avoided collisions in just one in 40 reverse-direction tests involving a crossing vehicle and 10 of 20 tests involving a child behind the vehicle.
Originally posted on Auto Dealer Today
More F&I

How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →