Ford Hybrid Sales Healthy
April deliveries surge, in line with its plans to focus on the segment over pure EVs.
Ford said most early buyers of the 2024 F-150 PowerBoost Hybrid have upgraded to get the Pro Power Onboard, which makes the truck a portable generator.
Ford
Ford hybrid sales, following suit with the automaker’s recent electric-vehicle downshift, surged in April, with one model setting a monthly record.
The Detroit-area brand said its hybrid deliveries jumped 60% year-over-year to about 18,000 units.
Sales of its F-150 PowerBoost Hybrid pickup alone skyrocketed 94%, surpassing all other full-size hybrid trucks in U.S. sales, said Ford. It pointed out that most early buyers of the 2024 model have upgraded to get the Pro Power Onboard, which makes the truck a portable generator to power tools, appliances and more.
Ford’s Maverick hybrid is still its best-selling hybrid truck year-to-date at more than 26,000 units in sales in the first four months. It said most of those buyers switched from other brands, many trading small sports-utility vehicles for the pickups.
In April, Ford delayed EV production at its Ontario plant as it announced plans to grow its hybrid lineup.
Originally posted on Auto Dealer Today
More Showroom
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
New Vehicles Down for Most Brands
Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.
Read More →
Auto Prices Ride May Moderation
Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.
Read More →