FI showroom red and grey logo
MenuMENU
SearchSEARCH

Reynolds Donates $5M to Enhance Educational Opportunities

Money will help fund the construction of the new Center for Automotive & Mobility Studies at Northwood University

June 7, 2024
Reynolds Donates $5M to Enhance Educational Opportunities

Northwood University President Kent MacDonald said the new center 'will be a game-changer for our students, faculty, and the industry.'

Credit:

Northwood University

2 min to read


The Reynolds and Reynolds Co., a provider of software, services and forms in automotive retail, pledged $5 million to help fund construction of the new Center for Automotive & Mobility Studies at Northwood University. It said the facility will replace the current NADA Hotel and Conference Center on Northwood's campus in Midland, Mich.

"We are immensely grateful to Reynolds for this transformative gift," said Northwood University President Kent MacDonald. "Their support will significantly elevate Northwood's top-tier automotive education programs. The new Center for Automotive & Mobility Studies will be a game-changer for our students, faculty, and the industry."

Ad Loading...

The center will feature academic classrooms, a conference center, upgraded hotel accommodations, and an inviting lobby. Its governance structure will include an advisory council comprised of automotive industry leaders.

"As the automotive industry continues to thrive, we need creative, highly educated, and talented leaders eager to innovate and bring their ideas to fruition," said Reynolds President Chris Walsh. "Reynolds is proud to have a part in providing Northwood students a place to learn, grow, and become leaders at OEMs, dealerships, and companies dedicated to improving outcomes for both."

Northwood University and Reynolds are also partnering to create a talent-recruitment program to bring the best and brightest Northwood graduates across all majors to retail automotive.

"Northwood is grateful to have a strong partner in Reynolds, and we are thankful for the company's leadership in driving the automotive industry forward," stated Matthew Bennett, vice president of Strategic Alliances and the Center for Automotive & Mobility Studies. "This contribution allows us to build a modern facility that will enhance the educational experience for our students and serve as a hub for innovation and collaboration in the automotive and automotive aftermarket sectors."

The $5 million gift was publicly announced during the June 6 President's Freedom Celebration at Northwood, for which Reynolds was this year's title sponsor.

Ad Loading...

Construction on the center will start once architectural plans are finalized, which is expected to be in the coming months. The goal is to finish it within two years and make it fully operational by 2026.

Originally posted on Auto Dealer Today

More Industry

Console on roof of car.
Industryby Hannah MitchellJune 24, 2026

Automakers Develop Car Sanitizer

Hyundai and Kia say the particular ultraviolet light used in the technology has been demonstrated to kill the vast majority of a potentially harmful bacterium inside a vehicle.

Read More →
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →
Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →
Ad Loading...
Gas pumps.
Industryby Lauren LawrenceJune 15, 2026

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

Read More →
red Toyota name and logo on white building
Industryby Lauren LawrenceJune 10, 2026

AutoNation Acquires Top Toyota Store

The automotive group added Toyota of Newnan, a high-performing dealership in Georgia, to its roster of over 300 rooftops across the U.S.

Read More →
Man in blue suit smiling for photo.
Industryby StaffJune 9, 2026

Reynolds Names Speakers for Amplify Event

The keynoters will explore challenges that are reshaping the industry, speaking on how dealerships can adapt, innovate and thrive in a rapidly changing atmosphere.

Read More →
Ad Loading...
Orange Mitsubishi car on grass
Showroomby Lauren LawrenceJune 8, 2026

Mitsubishi Sets Growth Strategy, Structural Transformation

The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Hands holding phone over graphic.
Digitalby Lauren LawrenceMay 27, 2026

Need for Speed: EV Apps Lack Consistency

Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.

Read More →
Ad Loading...
Orange BMW with windshield wipers sticking up.
Industryby Hannah MitchellMay 18, 2026

Inventory of New Units Stable

Auto brands spent April clearing out most of their 2025 supply with incentives while holding firm on 2026 prices, striking a balance to meet demand and protect their bottom lines.

Read More →