Bobit Business Media has transitioned to a family-owned business under the leadership of Colin Sutherland, effective today. 

Sutherland, known for his extensive experience in business marketing, has a history with Bobit that spans over two decades. He co-founded and led the sales and marketing direction of Geotab, a global leader in telematics and engine diagnostics, which are crucial for small-business trucking companies.

Sutherland emphasizes the importance of authentic and unbiased media partnerships for businesses aiming to improve safety, reduce downtime, and enhance productivity.

“I found a trusted media partner in Bobit,” he said, highlighting his commitment to fostering collaboration with advertisers and sponsors.

Under his guidance, Bobit will continue to focus on delivering original, human-written content and engaging events that address the challenges faced by the automotive industry today.

Sutherland’s Commitment to Stakeholders: He shared a heartfelt message for all involved with Bobit:

• To our advertisers and sponsors: “I promise to always be collaborative, understand your goals, and be accountable for the outcomes we deliver.”

• To our readers: “I will explore your business challenges with you and ensure our content is effectively delivered across all platforms so you don’t miss anything strategic.”

• To our employees: “I promise to listen, mentor and be transparent as we dedicate ourselves to creating human-written original content and delivering multimedia experiences.”

Effective immediately, Sutherland will lead Bobit as CEO. “I am excited for our mutual future together,” he said.