FI showroom red and grey logo
MenuMENU
SearchSEARCH

EV Owners Stay Loyal to the Segment

Survey finds little deviation in adoption once consumers make the switch.

February 25, 2025
EV Owners Stay Loyal to the Segment

The BMW iX ranked highest in the survey overall and among premium electric models.

Credit:

BMW

2 min to read


Once consumers switch to electric vehicles, they don’t tend to return to gas-powered models, according to one survey.

Just 12% of the more than 6,100 EV owners who responded to an annual J.D. Power poll said they would likely consider an internal-combustion-engine vehicle for their next purchase. 

Ad Loading...

“With five years of conducting this study and surveying thousands of EV owners, it’s apparent that once consumers enter the EV fold, they’re highly likely to remain committed to the technology,” said J.D. Power Executive Director of EV Practice Brent Gruber.

EV owners’ likelihood of getting an EV for their next vehicle is at 94% and has been as high as 97% in the past several years, J.D. Power found, pointing out that “the high rate of repurchase intent offers the ability to generate brand loyal customers if the experience is a positive one.”

Auto dealers have an opportunity to do a more thorough job of educating EV buyers on the models for a smoother ownership transition, J.D. Power said. Across brands, its study found just 12% of first-time EV buyers were informed about total ownership cost and 46% on how specific features work.

Mass-market EVs rated better in terms of quality than did premium EVs, their owners experiencing fewer problems in the less expensive models. The study found that seven of the 10 models with the fewest reported problems are mass-market EVs.

At the model level, the BMW iX ranked highest overall in the premium segment with a score of 790, followed by the German automaker’s i4 at 783 and the Rivian R1S at 770.

Ad Loading...

In the mass-market segment, the Hyundai Ioniq 6 was tops at 751, followed by the Kia EV6 at 743 and the Chevrolet Equinox EV at 737.

Owners of 2024 and 2025 battery-electric and plug-in hybrid electric vehicles were surveyed between August and December.

LEARN MORE: Innovation Said to Make EVs Safer

 

 

 

 

 

 

 

 

More Showroom

Photo of sold Ford store exterior
Showroomby Hannah MitchellMay 11, 2026

Mid-Atlantic Ford Store Has New Owner

A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.

Read More →
groundbreaking ceremony for new Barrington Porsche dealership with Murgado Automotive Group and Joseph Nicholas Construction
Showroomby Lauren LawrenceMay 11, 2026

Porsche Dealership Breaks Ground in Illinois

Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.

Read More →
aerial view of Fireside Honda in Ohio
Showroomby Lauren LawrenceMay 6, 2026

Michigan Auto Group Acquires Ohio Rooftops

Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.

Read More →
Ad Loading...
Photo of Scout Terra pickup truck outside farm building
ShowroomMay 4, 2026

California VW Dealers Go After Scout

The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.

Read More →
Photo of rear of Mercedes VLE passenger van
Showroomby Hannah MitchellApril 27, 2026

EVs Gain Traction in Europe

First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.

Read More →
road winding through redwood trees, California EV Market Cools, F&I and Showroom logo
Showroomby Lauren LawrenceApril 22, 2026

California Holds EV Lead Despite Annual Decline

At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.

Read More →
Ad Loading...
Photo of Ford F-150 grill with nameplate
Showroomby Hannah MitchellApril 20, 2026

Will Extended-Range Autos Make Inroads?

EREVs, also known as ‘series hybrids,’ may catch on in the U.S., where they currently have barely a toehold, as automakers tilt away from some purely electric models and consumers crave more range.

Read More →
Cars on road in European city
Showroomby Hannah MitchellMarch 30, 2026

Electrifieds Lead EU New-Vehicle Sales

Hybrids in particular lead not only EV market share but all power trains on the continent so far this year as gas and diesel continue their decline.

Read More →
Hyundai steering wheel, black leather
Showroomby Lauren LawrenceMarch 30, 2026

Hyundai Expands North American Footprint

Building on a previously announced $26 billion U.S. investment, Hyundai said it will grow its North American lineup and U.S.-based production and parts sourcing.

Read More →
Ad Loading...
Image of Honda 'H' emblem
Showroomby Hannah MitchellMarch 25, 2026

Afeela EV Brand Fails to Leave the Factory

Sony-Honda venture cancels two planned models, the first of which had been pegged for a mid-2026 California delivery debut. The brand’s direct sales had been challenged by the state’s auto dealers, but the venture cites Honda’s EV retreat.

Read More →