FI showroom red and grey logo
MenuMENU
SearchSEARCH

Auto Tariffs Still in Play

Wednesday pause of reciprocal duties on dozens of countries doesn’t include imports of autos, coming auto parts tariff.

April 10, 2025
Auto Tariffs Still in Play

Market watchers expect continued healthy sales in the short term as dealers sell existing stock and consumers buy before the tariff effect takes hold, but they foresee the duties cutting demand as prices exceed already inflated levels.

Credit:

Pexels/Kelly

1 min to read


Though President Donald Trump paused reciprocal trade tariffs for 90 days against trading partners across the world, the 25% duties he imposed on vehicle imports were still in effect, to be followed by a matching tariff on some auto parts scheduled for enactment on May 3.

The suspension of the reciprocal tariffs that had just taken effect caused widespread relief, and automaker stocks revived after falling when the tariffs were announced. 

Ad Loading...

But the roller coaster trade policy, which included an escalation of tit-for-tat tariffs between the U.S. and China, jarred the business world and left the auto industry wondering how it will fare in both the short- and the long run.

Canada has responded to the U.S. auto tariffs by imposing its own 25% tariff on imports of U.S. vehicles and vehicle parts that don’t comply with the North America trade agreement.

Due to the trade war, industry analysts have predicted 10% to 15% new- and used-vehicle price increases as automakers pass along tariff costs to customers. Meanwhile, some automakers, including Ford and Stellantis, have extended employee vehicle purchase discounts to consumers.

Market watchers expect continued healthy sales in the short term as dealers sell existing stock and consumers buy before the tariff effect takes hold, but they foresee the duties cutting demand as prices exceed already inflated levels.

 

 

 

More Industry

Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →
Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →
Gas pumps.
Industryby Lauren LawrenceJune 15, 2026

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

Read More →
Ad Loading...
red Toyota name and logo on white building
Industryby Lauren LawrenceJune 10, 2026

AutoNation Acquires Top Toyota Store

The automotive group added Toyota of Newnan, a high-performing dealership in Georgia, to its roster of over 300 rooftops across the U.S.

Read More →
Man in blue suit smiling for photo.
Industryby StaffJune 9, 2026

Reynolds Names Speakers for Amplify Event

The keynoters will explore challenges that are reshaping the industry, speaking on how dealerships can adapt, innovate and thrive in a rapidly changing atmosphere.

Read More →
Orange Mitsubishi car on grass
Showroomby Lauren LawrenceJune 8, 2026

Mitsubishi Sets Growth Strategy, Structural Transformation

The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'

Read More →
Ad Loading...
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Hands holding phone over graphic.
Digitalby Lauren LawrenceMay 27, 2026

Need for Speed: EV Apps Lack Consistency

Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.

Read More →
Orange BMW with windshield wipers sticking up.
Industryby Hannah MitchellMay 18, 2026

Inventory of New Units Stable

Auto brands spent April clearing out most of their 2025 supply with incentives while holding firm on 2026 prices, striking a balance to meet demand and protect their bottom lines.

Read More →
Ad Loading...
Car exhaust pipe blowing exhaust.
Industryby Lauren LawrenceMay 18, 2026

Auto Trade Group Supports Emissions Delay

The Alliance for Automotive Innovation announced its support of a delayed timeline for federal emission standards for light- and medium-duty vehicles.

Read More →