FI showroom red and grey logo
MenuMENU
SearchSEARCH

EV Demand Muddled

Surveys find varying degrees of interest amid incentives pullback.

by Hannah Mitchell
June 3, 2025
EV Demand Muddled

The two surveys found different levels of consumer concern about public charger availability.

Credit:

Pexels/Kindel Media

2 min to read


Consumer demand for electric vehicles is being tempered by anti-green Trump administration policies, but the question is by how much.

Two recent surveys provide significantly different readings on the EV demand pulse. 

Ad Loading...

While a J.D. Power poll found 24% of consumers in the market for a new car are very likely to consider a pure EV, a AAA survey found just 16% are very likely or likely to consider EVs.

Respondents to AAA’s poll who are unlikely or very unlikely to go electric jumped from 51% to 63%, its highest level in three years.

The disparity could be in part because AAA conducted its survey during one week in March shortly after the initial U.S. trade tariffs were announced, whereas J.D. Power fielded its poll during the must wider period of January through April.

The two surveys also found slightly different values consumers are placing on adoption obstacles. J.D. Power’s saw purchase price and ownership cost concerns fall as public charging concerns stayed at the top, while AAA’s found cost considerations to be the top two barriers. 

Shifting sentiments likely result from federal policy moving from pro-electric under the Joe Biden administration to the opposite under President Donald Trump, whose administration has pulled funding to states for charger development and is pursuing the end of EV purchase tax credits and manufacturing incentives.

Ad Loading...

Many automakers had already been refocusing on more hybrid vehicle production before the fall elections, though they haven’t abandoned electric. Ford, for example, recently told the Detroit Free Press that it plans to keep developing its EV business.

Still, EV-dampening moves in the U.S. capital appear to be sewing uncertainty among consumers. AAA found that those believing most U.S. cars will be electric in the coming 10 years has fallen from 40% in 2022 to 23% this year. And those interested in going electric to secure a federal tax credit fell from 60% last year to 39%.

DIG DEEPER: EV Apps Valued But Often Disappointing

 

 

 

 

 

 

More Showroom

Image of Honda 'H' emblem
Showroomby Hannah MitchellMarch 25, 2026

Afeela EV Brand Fails to Leave the Factory

Sony-Honda venture cancels two planned models, the first of which had been pegged for a mid-2026 California delivery debut. The brand’s direct sales had been challenged by the state’s auto dealers, but the venture cites Honda’s EV retreat.

Read More →
row of SUVS in background with red and white text saying inventory with a down arrow and sales pace with an up arrow
Industryby Lauren LawrenceMarch 23, 2026

Used-Vehicle Sales Jump in February

Softening prices, rising credit availability and higher tax refunds could be behind February’s sales pace rise and accompanying dip in inventory, according to Cox Automotive.

Read More →
Graphic showing the wholesale weekly price index for 2- to 6-year-old vehicles
ShowroomMarch 17, 2026

Black Book: Weekly Market Update

The wholesale automotive market fared remarkably well given the U.S.-Israel war on Iran, Black Book analysts reported.

Read More →
Ad Loading...
Photo of line of new cars on a lot
Showroomby Hannah MitchellMarch 16, 2026

FTC Targets Auto Dealers Over ‘Deceptive Pricing’

The agency sent warning letters to dozens of auto groups about what it described as illegal practices and urged them to ensure their pricing policies enable transparency with consumers.

Read More →
row of cars, used vehicle demand spikes, chart showing data spike, F&I and Showroom logo
Showroomby Lauren LawrenceMarch 11, 2026

Used Market Gains Speed

New-vehicle sales fell year-over-year for the fifth month in a row in February, making retail deliveries the slowest they’ve been since 2023, according to a CarGurus report.

Read More →
Ford pickup truck grill with company insignia
Showroomby Hannah MitchellMarch 10, 2026

Ford Engineers Tinker With EV Cost, Range

The automaker says its California skunk works is already finding efficiencies to lighten traditionally heavy electric vehicles for lower cost, plus extended range.

Read More →
Ad Loading...
Graphic showing used-vehicle days to turn rate
Showroomby StaffMarch 10, 2026

Black Book: Weekly Market Update

Both vehicle values and conversion rates sped up last week as two segments outperformed in the pre-spring burst of buying.

Read More →
Photo of Chevrolet Bolt on a beach
Showroomby Hannah MitchellMarch 9, 2026

Economical Electric

GM says it sells the cheapest electric vehicle in the U.S. market. It explains how it made improvements to the entry-level EV while keeping its price down.

Read More →
Showroomby Hannah MitchellMarch 4, 2026

Georgia Dealership Sold

A Tennessee-based automotive group with deep industry history picked up the well-established Honda store, rebranding it.

Read More →
Ad Loading...
Showroomby Lauren LawrenceMarch 4, 2026

Used-Vehicle Program Aims to Draw More Buyers

GM says more than 750 dealers across the U.S. are enrolled in CarBravo and that in January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO.

Read More →