FI showroom red and grey logo
MenuMENU
SearchSEARCH

2025 Auto Sales Forecast Downgraded

Cox, observing unresolved tariff policy, expects demand to keep falling through the second half of the year.

July 1, 2025
2025 Auto Sales Forecast Downgraded

Cox dropped its full-year sales forecast from 16.3 million units to a potential low of 15.6 million.

Credit:

Pexels/Kelly

1 min to read


At midyear Cox Automotive revised down its original 2025 auto sales forecasts as analysts expect U.S. trade tariffs and high interest rates to dampen demand.

Cox lowered estimates to ranges in the uncertain atmosphere of U.S. trade negotiations and back-and-forth White House policy changes.

Ad Loading...

It dropped its full-year sales forecast from 16.3 million units to a potential low of 15.6 million, the retail share down from 13.3 million to as low as 12.8 million.

The lease volume forecast is for 100,000 fewer units to 3.2 million, Cox predicted, while it kept expected lease penetration at 25%.

Cox cut its used-vehicle sales outlook by 200,000 units to as low as 37.6 million, retail sales alone from 20.1 million to as low as 19.9 million. It similarly dropped its certified preowned forecast by about 100,000 units to as low as 2.4 million.

Tariffs, Cox said, raise prices and lower production over the longer term, leading to fewer sales, adding that consumer uncertainty and high interest rates compound lowered demand.

It declared that tariff-fueled auto shopping has ended and that demand should wane for the rest of the year, as most major auto brands’ sales have already fallen from the spring highs.

Ad Loading...

More Showroom

inside of car, view of steering wheel with hands on it driving
Showroomby Lauren LawrenceMay 29, 2026

Affordable, Safe Cars for Teen Drivers

Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Showroomby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
exterior daytime image of Porsche North Miami dealership
Showroomby Lauren LawrenceMay 22, 2026

Holman Opens Porsche Dealership in Miami

The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.

Read More →
Ad Loading...
Outside of a Cadillac dealership.
Showroomby Lauren LawrenceMay 20, 2026

Chicago to Gain Cadillac Rooftop in 2027

The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.

Read More →
Photo of sold Ford store exterior
Showroomby Hannah MitchellMay 11, 2026

Mid-Atlantic Ford Store Has New Owner

A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.

Read More →
groundbreaking ceremony for new Barrington Porsche dealership with Murgado Automotive Group and Joseph Nicholas Construction
Showroomby Lauren LawrenceMay 11, 2026

Porsche Dealership Breaks Ground in Illinois

Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.

Read More →
Ad Loading...
aerial view of Fireside Honda in Ohio
Showroomby Lauren LawrenceMay 6, 2026

Michigan Auto Group Acquires Ohio Rooftops

Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.

Read More →
Photo of Scout Terra pickup truck outside farm building
ShowroomMay 4, 2026

California VW Dealers Go After Scout

The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.

Read More →
Photo of rear of Mercedes VLE passenger van
Showroomby Hannah MitchellApril 27, 2026

EVs Gain Traction in Europe

First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.

Read More →
Ad Loading...
road winding through redwood trees, California EV Market Cools, F&I and Showroom logo
Showroomby Lauren LawrenceApril 22, 2026

California Holds EV Lead Despite Annual Decline

At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.

Read More →