Ford’s ‘Model T Moment’ Is Electric
Automaker says it’s revolutionizing auto manufacturing with new EV assembly system.

Ford CEO Jim Farley said the new manufacturing system’s first product will be a $30,000 midsize pickup in 2027, 'roughly the same as the Model T when adjusted for inflation.'
Ford
Ford revealed a new assembly line innovation for electric vehicles as the “Model T moment” it’s been teasing.
The three-branch “tree” assembly structure to debut at its Louisville, Ky., plant will produce more affordable EVs in a more efficient process on a smaller factory footprint, said the automaker’s CEO, Jim Farley, in a statement.
What the automaker is calling the Ford Universal EV Production System is the product of a “startup skunkworks” by a California-based engineering team.
The new system’s first product will be a $30,000 midsize pickup in 2027, “roughly the same as the Model T when adjusted for inflation,” Farley said.
He emphasized that the EVs made at the plant will be powered by batteries assembled in Michigan, “not imported from China,” and said the combined vehicle and battery operations will employ about 4,000 people and represent a $5 billion investment. The Trump administration’s trade tariffs have increased U.S. manufacturing as one of their two stated goals.
The CEO likened the EV production system innovation to the Model T assembly line breakthrough that made automobiles accessible to the mass market, calling it a “reinvention of our company.” EVs’ traditionally higher prices have been one of the drags on wider-scale adoption in the U.S.
“Ford is going to deliver what no other automaker has been able to: a family of affordable, adaptable electric vehicles that offer multiple body styles for work and play — including for export,” Farley said.
Ford broke the traditional assembly line into three main branches. Vehicles’ fronts and rears will be assembled on separate lines, while the structural battery will be on a third line to be preassembled with seats, consoles and carpeting. The three branches merge at the end.
The flexible system will produce trucks, cars “and everything in between,” Farley said.
More Industry

Managing Expectations
Learn how proactive communication, setting clear expectations, and providing solutions when plans change can strengthen customer trust and improve the overall service experience.
Read More →
Hawkeye State Dealerships Trade Hands
One auto group and a single store sell as part of a recent deluge of U.S. buy-sell transactions making 2026 a hot M&A year.
Read More →
Mainstay Georgia Auto Group Sells
Acquisition by Group 1 extends its presence in the U.S. luxury retail market with the addition of the 10-store stable.
Read More →
New Auto Group Enters the Market
The Iowa transaction involved a Chevrolet GMC Chrysler Dodge Jeep Ram rooftop.
Read More →
Connection Drives Consideration
Convenience and safety are top priorities for American drivers when it comes to connected vehicles and the services they expect with their next car.
Read More →
New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Auto Nameplate Loyalty Holds in Tough Times
Consumers have been faithful to brands despite financial pressures, and JD Power says that’s because automakers have made some wise moves.
Read More →
Top New Jersey RV Store Sells
Myer’s RV Superstore is expanding its footprint in the state with two new locations that it acquired from Ed Hutchinson Jr.
Read More →
Alliance Analyzes Technician Pipeline
A new industry report examines the state of skilled trades in the U.S. and details the drivers of demand for automotive repair and how technicians enter and grow in the workforce.
Read More →