FI showroom red and grey logo
MenuMENU
SearchSEARCH

Toyota Hydrogen Cars Get Boost

The company is investing in more fueling spots, participating in home-country experiments.

December 15, 2025
Toyota Hydrogen Cars Get Boost

The Toyota Mirai is one of a handful of hydrogen-powered models several major automakers are producing, though adoption has been slow due to limited fueling stations and high fuel prices.

Credit:

Toyota

2 min to read


Toyota is slowly increasing its hydrogen fuel cell vehicle efforts as its home country encourages more investment in the clean-energy source.

The Japanese automaker, sued last year by California owners of its hydrogen fuel cell Mirai car over what they say is an inadequate number of public chargers, said its North American arm is making a strategic investment in a company planning to add 92 fueling points across 38 stations in the state.

Ad Loading...

The investment in FirstElement Fuel comes as California, with the country’s biggest hydrogen fuel cell charging infrastructure in the U.S., still has only about 50 stations for light-duty vehicle fueling, according to the California Energy Commission. 

The commission doesn’t specify how many individual fueling positions the existing stations have, but the FirstElement plans would add a significant number to the existing number.

Hydrogen fuel cells convert the element’s energy to electricity. The alternative operates much more efficiently than combustion engines and produces no polluting emissions. But fueling up can be challenging due to limited public stations. 

Toyota and Hyundai have had a hydrogen fuel cell model in their lineups for years, Toyota introducing the Mirai in 2014 and Hyundai producing its Nexo crossover SUV since 2018. Toyota also introduced a hydrogen concept version of its Tacoma pickup this year, and BMW has the iX5 concept SUV. 

But adoption has been slow as battery-electric autos consumption and charging infrastructure development have gotten more government and automaker investment. Along with limited charging infrastructure, a major obstacle to hydrogen fuel cell cars is the high cost of the fuel.

Ad Loading...

Japan is investing in hydrogen energy projects, including a fleet of hydrogen-powered taxis in Tokyo and a hydrogen-powered auto dealership in Asaka. Toyota President Koji Sato, also co-chairman of the Japan Hydrogen Association, said the taxis represent “a tremendous first step with meaningful implications for large-scale social implementation.”

Company Chairman Akio Toyoda underlined its overall goal when he said recently, “I believe that it is through purposeful passion and action that we will create a future of carbon neutrality.”

LEARN MORE: Rival Automakers Developing Alt-Fuel Engines

More Industry

Photo of a humanoid robot's chest, shoulders and head
Industryby Hannah MitchellJuly 9, 2026

Another Carmaker Embraces Robots

Mitsubishi and a Japan-based startup plan to make humanoids at a home-country factory to use in auto manufacturing and to sell to others.

Read More →
inside of an automotive manufacturing facility, Closing the Skills Gap, F&I and Showroom
Industryby Lauren LawrenceJuly 9, 2026

Auto Workforce Impacted by Skills Gaps

The transition to electric vehicles has impacted the automotive workforce in many ways, including the need for education and skills training on emerging technologies.

Read More →
five people standing side-by-side holding hands, text says Rising Trend: Employee Ownership, F&I and Showroom logo
Industryby Lauren LawrenceJuly 7, 2026

Auto Group Transitions to Employee Ownership

An Ohio-based automotive group transitioned to 100% employee ownership, or an Employee Stock Ownership Plan, with the stated intent of supporting its legacy and growth.

Read More →
Ad Loading...
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Assurant, Early Service Introductions, Sales Series, Expert trainer Josh Krach
IndustryJuly 1, 2026

Early Service Introductions

In this video, Josh Krach explains how early service introductions can help each department in the dealership.

Read More →
Console on roof of car.
Industryby Hannah MitchellJune 24, 2026

Automakers Develop Car Sanitizer

Hyundai and Kia say the particular ultraviolet light used in the technology has been demonstrated to kill the vast majority of a potentially harmful bacterium inside a vehicle.

Read More →
Ad Loading...
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →
Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →
Gas pumps.
Industryby Lauren LawrenceJune 15, 2026

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

Read More →
Ad Loading...
red Toyota name and logo on white building
Industryby Lauren LawrenceJune 10, 2026

AutoNation Acquires Top Toyota Store

The automotive group added Toyota of Newnan, a high-performing dealership in Georgia, to its roster of over 300 rooftops across the U.S.

Read More →