Dissecting Financial Reform
The magazine’s Legal columnist answered some questions about the Dodd-Frank legislation — and raised several more of his own — during an hour-long presentation at the F&I Conference and Expo.

The magazine’s Legal columnist answered some questions about the Dodd-Frank legislation — and raised several more of his own — during an hour-long presentation at the F&I Conference and Expo.
Some dealers won exemption from financial services reform, but those who attended the magazine’s annual conference learned that regulators still have plenty of “back doors” to dealerships. Speaking in Las Vegas at the F&I Conference and Expo, attorney Michael Benoit of Hudson Cook LLP said the full impact of the Dodd-Frank legislation won’t be known for another six to eight months, or until regulators draw up the rules the Bureau of Consumer Financial Protection will enforce.
Benoit said the legislation’s language with respect to the dealer exemption creates more questions than answers. And even if the exemption does what the industry fought for, dealers could still feel the legislation’s impact.
“The act carves out the business of insurance by saying that it is not a financial product or service for purposes of regulatory jurisdiction of the CFPB,” said Benoit. “However, there’s a back door [as to how] that’s going to affect you, and that is through the regulation of finance sources.”
The good news is that the people tasked with writing those rules are the same individuals the credit industry has worked with before, but Benoit said the regulatory picture for auto finance won’t be clear until a director of the bureau is named.
As for dealers, Benoit said the legislation does not remove any of the rules currently governing F&I offices. However, it does empower states to enact new requirements.
“A major piece of the legislation stated that attorneys general now have the ability to enforce the Consumer Financial Protection Act and any of the bureau’s rules,” he said, adding that he expects pre-dispute arbitration to be one of the AGs targets. What concerns Benoit the most is that the legislation now allows regulators to acknowledge publicly when their investigating a business.
Benoit said regulators will also need to clarify the language used for the dealer exemption. For instance, he wondered what the Dodd-Frank legislation means when it says the bureau will not have authority over dealers who are “predominantly engaged” in the sale, leasing and servicing of motor vehicles.
“There is some possibility that folks who might otherwise feel that they can avail themselves of the exemption may, through a future rulemaking, find themselves not able to take advantage of the exemption,” he said.
Benoit also wondered what the legislation means when it says the exclusion doesn’t apply to dealers who provide a financial product not related to a financial transaction. “Most of the things in the dealer’s F&I arsenal probably don’t violate the exclusion, but remember, financial product and service has a very broad definition,” he said. “The perfect example is offering a credit card to the customer from another bank or something like that. That could put your entire exclusion at risk.”
More F&I

Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →