Jim Ziegler is president and CEO of Ziegler SuperSystems and is widely regarded as a leading industry forecaster. With nearly a 40-year career in automotive retail, he has worked directly with major manufacturers and has served as a manager, trainer or consultant for more than 15,000 dealerships. Ziegler's speaking engagements have spanned conventions ranging from state dealer association meetings to international venues. Additionally, he has been quoted by media outlets including BBC, CNN, Reuters and more.
Da Man returns with a message to vehicle manufacturers jumping into the subscription waters: It ain’t gonna happen.