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NewsMay 10, 2012

Audi, Chevrolet, and VW Ads Rate Highest in New Report

Non-luxury customers favor engaging ads that are humorous, clever, entertaining and unique, while luxury respondents are more responsive to ads that have a serious tone, a new report reveals.

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NewsMay 10, 2012

Facebook Drives Website Visitors, Not Leads, Report Says

Facebook is becoming a great driver of new visitors to dealership websites, a new report shows, but the social-media site still has a long way to go before it becomes a major lead-generation source.

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ArticlesMay 10, 2012

Record, Review, Reward, Repeat

Using video for training can be helpful, but it can also hurt you if not used properly. Check out this six-step guide to effectively employing video for training.

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ArticlesCover Storyby Gregory ArroyoMay 9, 2012

From the Top Down

For the better part of three generations, Sayville (N.Y.) Ford succeeded on gut instinct and a great reputation. But surviving the Great Recession would require a new approach, and the store’s new boss was more than willing to accept the challenge.

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NewsMay 8, 2012

Chrysler Recognizes 30 Green Dealers

Tim Parker Chrysler Dodge Jeep Ram in Hot Springs, Ark., is one of 30 dealerships that Chrysler Group LLC recognized today for their commitment to environmentally friendly and energy-efficient business practices.

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NewsMay 8, 2012

RedBumper Releases Mobile Reporting and Trade Tools

RedBumper believes it has solved a major pain point for auto dealer groups with the release of a complete suite of inventory analytic and management tools.

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NewsMay 8, 2012

Wash. Dealer Celebrates 100 Years

C. Speck Motors is celebrating 100 years in business this month, the Tri-City Herald reported today.

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NewsMay 8, 2012

Good Dealer Experience Still Sells Cars, Report Finds

A new report from Foresight Research showed that car buyers often choose a dealership based on inventory and selection, no-haggle pricing, financing availability, lead response time and the dealership's website.

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NewsMay 8, 2012

Fitch: Underwriting Looser, But Reasonable

In a note to bondholders, Fitch Ratings said it believes the move toward slightly riskier borrowers in prime auto ABS pools is unlikely to present a near-term risk.

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NewsMay 8, 2012

Manheim Index Inches Down in April

Wholesale used-vehicle prices declined marginally in April, according to the Manheim Used Vehicle Value Index, which stood 126.1 vs. 126.2 in March.

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