AUSTIN, Texas — F&I product provider RoadVantage announced F&I industry veteran Aaron Riddle has joined the sales team as a regional vice president.

Riddle comes to RoadVantage with more than 25 years of experience in F&I. He most recently served as an area growth leader for Ally Financial. Riddle’s background includes experience with auto finance sources, trainers and F&I product providers, including several years with Safe-Guard Products and PermaPlate.

“Aaron’s career spans multiple sides of the F&I equation, giving him in-depth experience, established relationships and a unique perspective,” said Garret Lacour, CEO of RoadVantage. “Aaron will be a strong asset as we continue to grow our presence nationwide.”

Riddle began his career on the finance source side of F&I before moving to aftermarket products and providers, where he had a proven track record of income development with large accounts such as AutoNation, DCH/Lithia and Sonic Automotive. At RoadVantage, he will be covering the northern West Coast region.

“I’ve been watching RoadVantage and was immediately drawn to this opportunity,” said Riddle. “Their innovative approach to F&I, including initiatives like their free consumer videos and how they handle claims. There’s a reason RoadVantage is growing so rapidly, and I’m excited to be part of a company that is leading the pack.”

Riddle is a certified member of the Association of Finance & Insurance Professionals. He received his bachelor of arts from Lewis and Clark College in Portland.