ADESA Canada Names New Vice President of Dealer Sales
The firm named Steve Langdon, who joined the KAR family 15 years ago, to the role. The more than 20-year industry veteran will be responsible for implementing the ADESA Canada dealer sales strategy and promoting KAR’s integrated digital, mobile and physical auction services.
CARMEL, Ind. — ADESA, a business unit of KAR Auction Services Inc., has named Steve Langdon vice president of dealer sales. He will be responsible for implementing the ADESA Canada dealer sales strategy.
Langdon will use his extensive sales team leadership skills and expertise in digital channels to further promote KAR’s integrated digital, mobile and physical auction services, such as ADESA online and TradeRev.
“We didn’t have to search far to find our new leader of dealer sales at ADESA Canada. Steve Langdon started with the KAR family 15 years ago and has more than 20 years of automotive industry experience,” said ADESA Canada COO Trevor Henderson. “He brings a strong background in new auction technologies, a wealth of industry knowledge and many very strong relationships throughout the industry that will result in a smooth transition for our customers.”
Langdon held management roles during his time with ADESA and OPENLANE. He most recently served as senior director of business development, and was responsible for identifying new growth opportunities and fully integrating additional ADESA services such as “Data as a Service” into new and existing business relationships. Langdon began his 20-year automotive industry career as a bilingual service advisor at Groupe Samatas at Excel Honda in Montreal before joining the KAR family.
More F&I
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →