CARMEL, Ind. — ADESA, a business unit of KAR Auction Services Inc., has named Steve Langdon vice president of dealer sales. He will be responsible for implementing the ADESA Canada dealer sales strategy.

Langdon will use his extensive sales team leadership skills and expertise in digital channels to further promote KAR’s integrated digital, mobile and physical auction services, such as ADESA online and TradeRev.

“We didn’t have to search far to find our new leader of dealer sales at ADESA Canada. Steve Langdon started with the KAR family 15 years ago and has more than 20 years of automotive industry experience,” said ADESA Canada COO Trevor Henderson. “He brings a strong background in new auction technologies, a wealth of industry knowledge and many very strong relationships throughout the industry that will result in a smooth transition for our customers.”

Langdon held management roles during his time with ADESA and OPENLANE. He most recently served as senior director of business development, and was responsible for identifying new growth opportunities and fully integrating additional ADESA services such as “Data as a Service” into new and existing business relationships. Langdon began his 20-year automotive industry career as a bilingual service advisor at Groupe Samatas at Excel Honda in Montreal before joining the KAR family.