SALT LAKE CITY — ADP Lightspeed, a provider of dealer management solutions and industry data for powersports dealerships, announced its new initiative to help dealers increase liquidity by identifying and recovering cash from frozen dealership assets.

Using data collected from the company’s network of thousands of dealers, the company will publish four department-specific articles that focus on common cash management mistakes made at the department level.

“If our dealer customers are not successful, we will not be successful,” stated Laurn Rice, general manager of ADP Lightspeed. “We are facing serious economic news that affects us all. Through our visibility in the market we have access to information that we feel can help dealers find hidden cash in their parts department, sales processes, service operations and more. Right now dealers need every dollar of their business to be working for them, these articles are one way we want to help.”

The articles are written by industry expert Hal Ethington and will be available on the Website www.adplightspeed.com/findhiddencash. Each month from July to October 2009 ADP Lightspeed will post a new article which will review specific information on how to maximize profit in a dealership’s parts, service, sales and customer relationship management (CRM) operations.

“We’re not saying we can solve the economic woes of our industry, but we do have important and unique information that could help our dealers secure some extra cash flow during these difficult times,” said Ethington. “If dealers look to the numbers and facts we will provide it will help their dealerships run at peak performance at a difficult time for the entire industry.”