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AFSA Installs New Chairman

by Staff
November 4, 2003
2 min to read


Donna F. Zarcone, president and chief operating officer of Harley-Davidson Financial Services, Inc. (HDFS), is the 2003-2004 chairman of the American Financial Services Association (AFSA). She was installed into office last week during the group’s Annual Meeting and Leadership Conference held in Washington, D.C.


During her one-year term, Zarcone will preside over the AFSA Board and Executive Committee meetings, serve as an ex-officio member of all AFSA committees and represent AFSA at industry and association-sponsored conferences and meetings.

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Zarcone joined HDFS in June 1994 as vice president and chief financial officer, and was named president and chief operating officer in August 1998.


Prior to HDFS, she was executive vice president and chief financial officer with Chrysler Systems Leasing, Inc., a subsidiary of Chrysler Financial Corp.


Zarcone, who is a certified public accountant, holds a Bachelor of Science degree in accounting from Illinois State University and a Master of Business Administration degree from the University of Chicago.


In addition to her involvement with AFSA, Zarcone is a member of the Economic Club of Chicago, the Committee of 200 and the Young Presidents’ Organization. She is treasurer of the Chicago Network and is also an active supporter of financial literacy and career mentoring programs for numerous educational and non-profit organizations.


About AFSA

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Based in Washington, D.C., AFSA is a national trade association for market-funded financial services firms that provide credit to consumers and small businesses.


Its more than 400 active, associate and affiliate members include auto finance lenders, consumer and commercial finance companies, credit card issuers and diversified firms.


For more information, visit www.afsaonline.com.


About Harley-Davidson Financial Services, Inc.


Harley-Davidson Financial Services, Inc. (HDFS), a wholly owned finance subsidiary of Harley-Davidson, Inc., offers financial products and services to motorcycle enthusiasts and Harley-Davidson dealerships.

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HDFS, based in Chicago, manages more than $3.5 billion in customer and dealer loans.



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