AFSA Installs New Chairman

by Staff

November 4, 2003

2 min to read

Donna F. Zarcone, president and chief operating officer of Harley-Davidson Financial Services, Inc. (HDFS), is the 2003-2004 chairman of the American Financial Services Association (AFSA). She was installed into office last week during the group’s Annual Meeting and Leadership Conference held in Washington, D.C.

During her one-year term, Zarcone will preside over the AFSA Board and Executive Committee meetings, serve as an ex-officio member of all AFSA committees and represent AFSA at industry and association-sponsored conferences and meetings.

Zarcone joined HDFS in June 1994 as vice president and chief financial officer, and was named president and chief operating officer in August 1998.

Prior to HDFS, she was executive vice president and chief financial officer with Chrysler Systems Leasing, Inc., a subsidiary of Chrysler Financial Corp.

Zarcone, who is a certified public accountant, holds a Bachelor of Science degree in accounting from Illinois State University and a Master of Business Administration degree from the University of Chicago.

In addition to her involvement with AFSA, Zarcone is a member of the Economic Club of Chicago, the Committee of 200 and the Young Presidents’ Organization. She is treasurer of the Chicago Network and is also an active supporter of financial literacy and career mentoring programs for numerous educational and non-profit organizations.

About AFSA

Based in Washington, D.C., AFSA is a national trade association for market-funded financial services firms that provide credit to consumers and small businesses.

Its more than 400 active, associate and affiliate members include auto finance lenders, consumer and commercial finance companies, credit card issuers and diversified firms.

For more information, visit www.afsaonline.com.

About Harley-Davidson Financial Services, Inc.

Harley-Davidson Financial Services, Inc. (HDFS), a wholly owned finance subsidiary of Harley-Davidson, Inc., offers financial products and services to motorcycle enthusiasts and Harley-Davidson dealerships.

HDFS, based in Chicago, manages more than $3.5 billion in customer and dealer loans.

Topics:F&I

More F&I

Man holding magnifying glass over sales volume paper.

F&I•May 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Photo of woman typing on a laptop as she sits on a couch

F&I•by Hannah Mitchell•May 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Dustin Gingerich standing on stage giving a presentation

F&I•by Lauren Lawrence•May 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Photo of businessman's hands resting on files on a desk

F&I•by John Tabar•May 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

F&I•by Hannah Mitchell•May 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.