Ally Premier Protection Now Available Nationwide
The company rolled out its new Ally Premiere Protection after completing a three-month pilot. Test dealers gave Ally high marks for training and product transition.
DETROIT — After a three-month pilot, Ally is officially rolling out its flagship vehicle service contract, Ally Premier Protection, to dealers nationwide beginning this month. The product, which was previewed at the NADA convention in January, features enhanced benefits for auto consumers, powered by an intuitive and easy-to-use technology platform for dealers.
In a survey of pilot dealers, the vast majority (87%) of respondents said that the training they received during the transition was excellent, while 87% said that the overall transition was either "seamless" or "very smooth" with no or few unexpected interruptions.
"After pilot testing Ally Premier Protection at more than 60 dealerships, we are very pleased with its performance and the feedback from our dealers," said Doug Timmerman, president of Ally Insurance. "More than just a product, Ally also provides the service, training and consultative support to help dealers optimize their F&I sales results, achieve higher levels of customer satisfaction, address compliance issues and navigate complex business dynamics."
Ally Premier Protection is now available nationwide for nearly 650 makes and models of new and used vehicles and features new benefits, including expanded coverage eligibility on older and higher mileage vehicles, a disappearing deductible option, and full roadside assistance.
The company matched its product with a technology platform called the Vehicle Protection Center. It’s designed to make the administration and management of contracts easy and intuitive throughout the contract lifecycle and uses simplified processes to reduce errors and speed transactions. The system features claims integration with virtually every dealer management system and provides streamlined operations between Ally and dealer F&I and service departments.
"As we continue to add premium product offerings to our mix, we are pleased that our dealers recognize the value that our professional training and support programs provide during transitions like the move to Ally Premier Protection,” Timmerman said. “We believe that our unique combination of products, consultative approach, and experienced people work hand-in-hand to drive F&I performance for our dealers."
More F&I

How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →