Ally Survey Reveals New isn't Always Better for Young Car Buyers
Majority of young adults prefer used cars as affordable, sustainable alternative.

Majority of young adults prefer used cars as affordable, sustainable alternative.
IMAGE: Ally
DETROIT – From vintage clothing to retro furniture finds, thrifting is the shopping mode of choice for many Gen Z and millennial consumers as they look for ways to lessen their impact on the environment. According to a new Ally survey, the same now holds true for car buying.
In a survey of 2,000 American adults conducted by One Poll on behalf of Ally Financial, 71% of consumers ages 18-40 say they would rather buy a used car than a new one, even as used car prices hit record highs.
Sustainable Car Buying – 63% of young car buyers prefer used cars over new, citing sustainability values
For this age group, sustainability is a key motivator with 63% of used car shoppers stating they would prefer a used car specifically because it's more sustainable and draws on fewer resources than building new cars.
"Sustainability has become a key priority for Gen Z and millennial consumers, and it's impacting the way they think about cars and their car-buying decisions," said Doug Timmerman, president of Dealer Financial Services, Ally Financial. "Whether it be through purchasing an electric vehicle, or a used car, the goal remains the same: to lessen environmental impact."
Eighty-two percent of consumers ages 18-40 agree that electric cars are the future, with 72% saying they'd consider purchasing an electrified vehicle, compared to only 28% of drivers ages 57+. However, cost is still a consideration as nearly half (45%) of Gen Z and millennial consumers said cost could hinder their EV purchase.
With used cars and electric vehicles gaining in popularity as sustainable options, consumers recognize any vehicle choice brings additional expenses. To keep expenses under control in uncertain times, 81% of younger consumers indicate they are more inclined to purchase a vehicle service contract (VSC) due to the pandemic.
"There's a common misconception that electric vehicles have minimal service and repair needs, but that's not necessarily the case," Timmerman said. "Whether consumers are purchasing EVs or used cars in an effort to be sustainable, vehicle service contracts can provide peace of mind for unexpected repair expenses, and help extend the life of the vehicle."
VSCs help cover expenses such as repairs and replacement parts that fall outside the factory warranty including costly high-tech features such as LCD screens, lane departure warning systems, adaptive cruise control and more. As an example, Ally Premier Protection VSCs cover over 7,500 vehicle components and offer other benefits, such as alternate transportation (including ride sharing), roadside assistance and reimbursement for trip interruption caused by a breakdown. Levels of coverage vary by plan and are available for new and used vehicles.
No matter the car type, VSCs can help make it easier to manage unexpected repair costs and maintain vehicles over extended periods of time – something incredibly important to consumers ages 18-40.
Originally posted on Agent Entrepreneur
More Showroom

October Auto Sales Fall With the Leaves
A forecast anticipates retail deliveries are down this month as consumers continue to face cost challenges, though more are tapping long loans in order to buy.
Read More →
California Sees Quarterly Gains
California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.
Read More →
New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Year-to-Date Auto Sales Holding Their Own
A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.
Read More →
Slow to Robo
Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.
Read More →
Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →
European EV Sales Skyrocket
The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Used Lots Getting the Business
Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.
Read More →