SALT LAKE CITY — Alpha Warranty Services revealed an update to its PriorityOne program, now called PriorityOne Unlimited. This program allows consumers to drive for an unlimited number of miles during their term duration with exclusionary coverage.

Deleting mileage restrictions allows Alpha to give customers peace of mind for the duration of their contracts, according to the company’s vice president of risk and operations, Jeff Robinson.

“People are driving more miles per year than ever before. Most of the products in the industry only offer around 12,000 miles of protection per year, which on average is not enough,” Robinson said. “We see value in eliminating the need to worry about the number of miles one drives per year. The value of a service contract is peace of mind. Unlimited mileage terms enhance peace of mind.”

Along with unlimited mileage, PriorityOne Unlimited also increased its eligibility up to 10 model years and 125,000 miles for its exclusionary coverage. Providing additional eligibility gives customers another product to choose from to get the best coverage possible on their new vehicle purchase.

“As a company, we are always striving to provide an unrivaled customer experience,” said COO Jeremy Lindsey. “This unlimited mileage enhancement allows our customers to enjoy the freedom of driving worry free, knowing that they are covered by our most comprehensive coverage regardless of how much they drive.”