Alpha Warranty Promotes Lindsey, Robinson
Alpha Warranty Services has promoted Jeremy Lindsey to president and Jeff Robinson to COO.
SALT LAKE CITY, Utah — Owner and CEO Steve Rosenvall has appointed Jeremy Lindsey as the new president of Alpha Warranty Services and promoted Jeff Robinson to chief operating officer, the company announced.

Jeremy Lindsey has been with Alpha Warranty Services for over 11 years with experience in sales, risk, and claims. In 2017, Lindsey was awarded Utah Business CXO of the Year while serving as COO. Prior to joining Alpha Warranty, Lindsey owned and operated a dealership in Salt Lake City.
“I’m excited to contribute at Alpha Warranty in this new capacity,” Lindsey said. “In this role, it will be my responsibility to lead our long-term strategy efforts and create a culture where our agent partners, dealerships and employees can thrive for years to come. I’m fortunate to be surrounded by an amazing group of people at Alpha. I’m confident that we will continue to deliver on our mission of creating meaningful innovation and providing industry-best service.”

Jeff Robinson has been with Alpha Warranty Services for 10 years and also has experience in sales, risk, and claims. In 2017, Robinson was honored as a member of Utah Business’s “20 in their 20s” while serving as vice president of risk and operations.
“For the last 10 years, I have been honored to work with the fantastic people that make up the Alpha family. We have a bright future and are positioned to do special things,” Robinson said. “In this role, my goal is to ensure that our organization is healthy, efficient, and effective which will enable our people to do what they do best: Deliver an unrivaled level of service to all those we encounter.”
Originally posted on Auto Dealer Today
More F&I

Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →