AUL Earns Fifth Consecutive Dealer’s Choice Award
AUL Corp. won the Platinum award in the Service Contract category in the 2018 Dealers’ Choice Awards.
NAPA, Calif. — Readers of Auto Dealer Today and F&I and Showroom recognized AUL Corp. as winner of the Platinum award in the Service Contract category in the 14th annual Dealers’ Choice Awards. The follows four consecutive years in which AUL secured third-place Gold awards.
Headquartered in Napa, Calif., AUL is one of the nation’s leading auto warranty providers and specializes in vehicle service contracts for used cars. Directors say the firm has administered more than 2 million vehicle service contracts across the country.
“While earning industry awards is always gratifying, it is competitions such as the Dealers' Choice Awards, where winners ultimately are selected by your customers, that we really take to heart,” said Jimmy Atkinson, president and CEO of AUL. “But this award is not just for AUL. We share this award with our amazing network of agents and dealers, without whom this award would not be possible. To them, we say congratulations and thank you for your dedication, hard work, and partnership.”
This year’s competition included 34 categories and gave voters the opportunity to recognize any company based upon on the quality of their product or service, overall customer service, value for money spent, and whether their customers recommend the company to another dealer.
“We work extremely hard to ensure we offer the best products and provide industry leading customer service and support. And to earn a Platinum Award this year confirms that together with our partners, we are on the right track,” Atkinson added.
More F&I

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →