Chrome Systems

Corporation, provider of automotive data, configuration technology and

commerce solutions, and Autobase, provider of Sales Force Automation

software, announced that Chrome Carbook(TM) will be accessed

directly from within Autobase Interactive(TM).

Autobase, Inc. has been providing Customer Relationship Management

(CRM) software to the automotive industry since 1988, with systems in

place on 8,000 desktops in 46 states. According to the company, their most recent release,

Autobase Interactive, is a CRM suite that manages, analyzes, and makes

client information readily accessible for dealership sales staff and

managers. The information in the system can then be used to create new

client relationships and generate repeat and referral business.

Chrome Carbook, a Web-based vehicle configuration, comparison and

pricing tool, will be an integral part of Autobase Interactive, says the company. A

dealership's sales agent can help a customer build a vehicle using

Chrome Carbook, and then further the sales process by comparing the

vehicle with competitive makes and models. By sharing this competitive

information with the customer, dealers have a better chance of selling

the benefits of their models over other models, thereby securing the

sale.

"There is an amazing amount of synergy between our companies and

our products," said Danny James, vice president of Marketing at

Autobase. "The ability for dealership sales personnel to not only

knowledgeably compare the vehicles they represent; but also explain

why their vehicle better fits the needs of the customer is a crucial

step toward securing the sale and creating a satisfied customer for

life."

About Chrome

With more than 13,500 clients, including half of all automotive

dealers in the U.S. and Canada, Chrome provides vehicle content,

software, technology and services to deliver complete enterprise

solutions to all segments of the retail automotive industry. These

segments include manufacturers, fleet companies, dealers, Internet

sites, and financial institutions.

Chrome provides

the North American ordering system for General Motors and its 8,300

dealers.