AutoLeadStar Releases Benchmark Report on Post Covid-19 Era
AutoLeadStar unveiled the results of their latest benchmark report on buyer trends titled, “A Post COVID-19 Era for Automotive: The Next Leap in Dealer Technology.”
AutoLeadStar unveiled the results of their latest benchmark report on buyer trends titled, “A Post COVID-19 Era for Automotive: The Next Leap in Dealer Technology.”
Image by Gerd Altmann from Pixabay
MIAMI – AutoLeadStar, a complete marketing automation platform designed for dealers, unveiled the results of their latest benchmark report on buyer trends titled, “A Post COVID-19 Era for Automotive: The Next Leap in Dealer Technology.”
The report explores four major trends that will reshape automotive and bring about transformation similar to the disruption seen by digital companies like Cars.com and AutoTrader in the late 90s. The trends detailed and explored in the report include:
Accelerated adoption of in-house dealer technology versus outsourced marketing
Ascendance of AI-based tools to segment, convert, and close high-intent shoppers
Emergence of new buying personas and in-market shopper behaviors
Unprecedented technology-driven operational efficiency
“Since the pandemic, it has been very difficult to drive traffic to the showroom as well as identify buyers within web traffic,” said Aharon Horwitz, CEO of AutoLeadStar. “We’ve seen rapid adoption of a digital retail model due to these changes and because of this, dealerships must make digital the priority and invest in technology over account services into the second half of 2020 and early next year.”
To that end, the report details specific strategies dealer executives can build upon to capture the highest amount of shoppers within our new retail environment. They include:
Dealers seeking to thrive post COVID-19 must build their digital infrastructure now.
Social distancing is accelerating dealer technology adoption. Marketing solutions will need to convert high interest buyers into sales and engage wait and see buyers to accelerate their momentum.
Dealers will need to be agile marketers, taking over nearly the entire sales funnel, using automation and AI to deliver the right message to where the buyer is in the funnel, at the right time.
New market segments are emerging. The ability to find new segments of buyers signaling purchase intent, through the noise of search traffic, is critical in the era of digital marketing.
For additional information on AutoLeadStar’s marketing automation solution or to sign up for a copy of the full report, please visit https://www.autoleadstar.com/industry-report-may2020/ .
Originally posted on Auto Dealer Today
More Showroom
California Sees Quarterly Gains
California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.
Read More →
New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Year-to-Date Auto Sales Holding Their Own
A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.
Read More →
Slow to Robo
Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.
Read More →
Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →
European EV Sales Skyrocket
The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Used Lots Getting the Business
Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.
Read More →
Used Market Stabilizes
The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.
Read More →