FI showroom red and grey logo
MenuMENU
SearchSEARCH

AutoNation Reports Higher Sales, Lower Margins

Significant retail discounts drove up both December and fourth-quarter new-vehicle sales for the nation’s largest dealer group, but they also cut into the group’s sales margins, AutoNation officials said this week.

by Staff
January 7, 2016
2 min to read


FORT LAUDERDALE, Fla. — AutoNation reported new-vehicle sales for December 2015 of 35,962 units, a 9% increase from the same period one year ago. The nation’s largest publicly traded dealer group said the increase was driven by significant retail discounts offered by manufactures, particularly in the premium luxury segment.

Despite the sales increase, AutoNation officials said the group expects to report a $250 to $350 drop in gross profit per vehicle retailed in the fourth quarter compared to last year.

Ad Loading...

“The fourth quarter industry sales environment was more push versus pull. As a consequence, we expect to report significant margin declines for the fourth quarter in both our new and used retail unit sales,” said Mike Jackson, the group’s chairman, CEO and president. “We have begun, and will continue through the first quarter, to take necessary steps to align our costs, inventory, and pricing strategy to adjust to the current market. In 2016, we expect industry new-vehicle unit sales will continue to exceed 17 million.”

On a same-store basis, retail new-vehicle unit sales last month increased 5% compared to December 2014. Sales were up 16%, 9%, and 2% for domestic, import, and premium luxury, respectively, on a year-over-year basis.

For the fourth quarter, vehicle sales were up 6% compared to the fourth quarter 2014. Vehicle sales were up 10%, 4%, and 4% for domestic, import, and premium luxury, respectively, on a year-over-year basis.

On a same-store basis, new-vehicle sales in the fourth quarter 2015 increased 3% compared to last year.

For the full year, the dealer group posted a 7% increase compared to 2014, with domestic vehicle sales was up 10%, imports up 3%, and premium luxury sales up 14% compared to 2014.

Ad Loading...

On a same-store basis, new-vehicle sales in 2015 increased 5% compared to 2014.

 

 

 

More F&I

Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Ad Loading...
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Ad Loading...
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Ad Loading...
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →