Autosoft Creates Direct-to-Dealer Sales Force
After using independent reps for more than two decades, the dealer management system provider creates an internal sales force to work directly with dealers.
WEST MIDDLESEX, Pa. — In an effort to strengthen the relationship with its customer base, Autosoft Inc. has opted to change its relationship with its independent distribution representatives.
For more than two decades, AutoSoft has used independent representatives to distribute its DMS product to small and mid-sized dealers in some regions of the United States and Canada. As the company has evolved, the internal account managers have assumed the sales and relationship management for a growing number of new accounts, prompting the company to create a direct sales and relationship model that will allow interaction directly with all customers — regardless of their geographic location.
“While AutoSoft and our customers have appreciated the long-standing relationships with our independent distributors, we believe that we can best serve all of our customers by moving to a more direct and customer-focused model,” said Bryce Veon, president and CEO at AutoSoft Inc.
The new customer relationship model will enable AutoSoft to build and maintain one-on-one relationships with all of its customers and deliver an even higher level of customer service. The change in distribution comes on the heels of other recent changes at the company, including a new organizational structure with a new leadership team, as well as several new products and service enhancements.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →