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AutoTrader.com, an online automotive classifieds company, on June 19 announced a
partnership with RoadLoans.com, the new Internet lending division of Triad Financial Corporation, specializing in auto finance for less-than-perfect credit consumers. This partnership will provide a link between the two
Web sites where customers can search for a vehicle and apply for auto financing online in one step.
AutoTrader.com's more than 5 million monthly visitors can research and find the car they are looking for, while also being able to secure financing from one of the country's leading providers of automotive financial services. RoadLoans.com technology employs a simple and direct process to assist AutoTrader.com consumers in finding the loan that suits
individual budgets, according to Jon Samsel, managing director of RoadLoans.com.
"AutoTrader.com is one of the top consumer brands in the automotive industry, so making our financial products available to their audience of vehicle shoppers is an ideal partnership," Samsel said. "By providing innovative auto finance products through advanced technology and following up with distinctive customer care, RoadLoans.com helps simplify the car buying experience for auto shoppers nationwide. This relationship is an excellent example of RoadLoans.com's commitment to Internet partner alliances."
"RoadLoans.com is the latest in a series of new value-added services that makes AutoTrader.com the one and only place to visit the next time consumers are in the market for a vehicle," said Chip Perry, president and CEO, AutoTrader.com. "As shoppers seek more efficient ways to secure a vehicle through the Internet, it is important to make that process simple and complete, including the financing aspect of the transaction. This alliance
will help consumers finance their car purchases more quickly and conveniently than ever before, and it will help dealers by driving more
purchase-ready buyers to their stores. From the world's largest inventory of vehicles to choose from to a myriad of warranty -- and now
financing -- options, we've got it all."
According to the two companies, automotive dealers especially benefit from this partnership since RoadLoans.com can provide simple financing options for consumers across the credit spectrum while specializing in applicants with less-than-perfect
credit. Customers wanting to drive away in their new purchase as soon as possible can, due to RoadLoans.com's ability to process most loan
applications within two hours during normal business hours, and within 24 hours most other times.
A division of Triad Financial Corporation, a nationwide lender with a 12-year history providing innovative automotive finance products, RoadLoans.com is active in 35 states, covering the majority of the U.S. population. More than $2 billion in new auto loans will be funded through RoadLoans.com and Triad Financial this year alone, according to company officials.
About AutoTrader.com
AutoTrader.com bills itself as the Internet's largest auto classifieds marketplace and a
main source for consumers interested in buying or selling a new or used vehicle, or seeking information on price comparisons, safety
tips, financing, insurance or warranty information.
Through its strategic alliances with Trader Publishing Company, ADP, Inc., America Online and eBay, AutoTrader.com aggregates in a single location a comprehensive database of 1.5 million vehicle listings from 40,000 dealers and 250,000 private owners, designed to provide consumers the largest selection of used
vehicles in their local market.
AutoTrader.com was created in 1997 and is a majority-owned subsidiary of Manheim Auctions, Inc., the world's largest operator of wholesale auto auctions since 1945. Manheim Auctions, a wholly owned subsidiary of media conglomerate Cox Enterprises, Inc., is AutoTrader.com's principal stockholder and a key investor along with Landmark Communications, ADP Inc., eBay, Inc, and the venture capital firm Kleiner Perkins Caufield & Byers.
For more information, visit www.autotrader.com or call (404) 269-7359.
About RoadLoans.com
Based in Huntington Beach, Calif., RoadLoans.com is the Web-based direct lending division of Triad Financial Corporation.
RoadLoans.com originates, decisions, fulfills and services consumer auto loans in 35 states.
RoadLoans.com's decisioning technology was designed to power the auto-finance programs of membership organizations, national buying
clubs, and financial institutions.
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