FI showroom red and grey logo
MenuMENU
SearchSEARCH

AutoTrader.com Partners with Who's Calling.com to Help Dealers Increase Sales

by Staff
February 9, 2001
3 min to read


AutoTrader.com, an Internet destination and marketplace for buyers and sellers of used vehicles, on Feb. 9 announced a partnership with Who's Calling.com, a provider of call measurement and monitoring services.


Under the new partnership, AutoTrader.com will provide its more than 5,500 partner auto dealers with the opportunity to incorporate Who's Calling.com's proprietary, patent-pending technology to help their business maximize the sales and revenue-generating potential of the telephone. Now, auto dealers that advertise on AutoTrader.com can uncover valuable information about who's calling their dealership, while their customers have the added benefits of toll-free calling. The service is available starting Feb. 12.

Ad Loading...


"We are very excited to be able to provide our dealers with the opportunity to take advantage of Who's Calling.com's services," said Chip Perry, president and CEO of AutoTrader.com. "This has been a very effective tool for AutoTrader.com, allowing us to measure the strength of our individual ads. We know that it will be equally beneficial to our dealers who want to optimize the sales potential of every phone call that they receive."


According to Who's Calling's research, in a typical auto purchase, there's only about 64 hours between the "idea" of buying a new vehicle and the actual "purchase". In order to close the sale, a dealer can't afford to miss any calls. Through this alliance, dealers who post listings on AutoTrader.com will be able to subscribe to Who's Calling.com's services in order to capture valuable contact information for every incoming call to their business, including who's calling, when they are calling, how long they're on the line and which advertisement prompted them to call.


Customizable, real-time tracking reports from Who's Calling.com capture all of the information to allow dealers to track responses to their ad programs, identify peak sales/calling times and provide contact information to ensure they never miss a call from a potential sales lead. There is no additional cost to dealers for the service.


"Our partnership with AutoTrader.com is a natural extension of our shared commitment to the automotive industry," said Fred Wright, president and CEO of Who's Calling.com. "We have already proven the benefits of our technology to AutoTrader.com and by linking with AutoTrader.com's dealers, we will be able to reach a larger segment of the market to help them analyze the effectiveness of their marketing efforts."


About AutoTrader.com

Ad Loading...


AutoTrader.com is an Internet destination and marketplace for buyers and sellers of used cars, light trucks, vans and sport utility vehicles and for consumers seeking information regarding automotive products and services, such as insurance, financing and warranties.


AutoTrader.com, through its strategic alliances, aggregates in a single location an extensive network of industry participants and a comprehensive database of 1.5 million vehicle listings and automotive information to create an open marketplace that is local, regional and national in nature.


AutoTrader.com was formed in 1997 and is a majority-owned subsidiary of Manheim Auctions, Inc. which has been in business since 1945 and is the world's largest operator of wholesale auto auctions. Manheim Auctions, a wholly owned subsidiary of Cox Enterprises, Inc., a leading media conglomerate, is AutoTrader.com's principal stockholder and one of AutoTrader.com's strategic partners. Other investors and strategic partners include Trader Publishing Company, ADP, Inc., eBay, Inc. and the venture capital firm, Kleiner Perkins Caufield & Byers.


For more information, visit www.autotrader.com.


About Who's Calling

Ad Loading...


Who's Calling is a provider of business-to-business call measurement and monitoring services that utilizes proprietary patent-pending technology to deliver real-time data with 100 percent accuracy.


The company's technology is designed to enhance sales performance by measuring advertising effectiveness, generating ad lead tracking, monitoring and improving customer service responsiveness, leveraging contact information and providing primary research.


Who's Calling has a nationwide client base of more than 1,000 businesses, including Toyota Motor Sales, AMS Mortgage, AutoTrader.com and Swift Transportation.


Additional information is available at www.whoscalling.com.

Topics:F&I

More F&I

Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Ad Loading...
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ad Loading...
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Ad Loading...
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →