FI showroom red and grey logo
MenuMENU
SearchSEARCH

Average Transaction Price Rises in January

A sales mix in favor of utility vehicles drove up January’s average transaction price 3.3% from a year ago to $34,968. Among the greatest beneficiaries were the Detroit Three, with General Motors leading the way.

by Staff
February 1, 2017
2 min to read


IRVINE, Calif. — The average transaction for a new vehicle increased by $1,123, or 3.3%, from a year ago to $34,968, according to Kelley Blue Book estimates. The average, however, was down by $453, or 1.3%, from December 2016.

Driving the year-over-year strength in pricing was a sales mix in favor of utility vehicles, with the Detroit Three among the greatest beneficiaries, the vehicle information site said.

Ad Loading...

“The changing mix of sales in favor of utility vehicles is the primary driver for the year-over-year strength, as average prices in SUV segments climbed modestly, while the prices of subcompact SUVs declined,” said Tim Fleming, analyst for Kelley Blue Book. “Demand for subcompact SUVs, one of the hottest segments in 2016, appears to be slowing down, although new models from Ford, Nissan and Toyota could help spark interest in the segment.”

The Detroit Three continue to perform well with some of the greatest year-over-year increases. In particular, General Motors climbed 4% in January 2017, as all of its brands reported increases in transaction prices. Cadillac had the greatest gain at 7%, thanks to the new CT6 sedan and XT5 crossover.  Chevrolet rose 3%, with the new generation Camaro showing the most improvement, up 10% year-over-year.  GMC increased 5% on a strong mix of its full-size SUVs, the Yukon and Yukon XL. 

Nissan North America also continues to show gains in average transaction price, which was up 5% for January 2017. A sales mix in favor of SUVs and trucks is partially responsible, as well as the new Armada SUV, which recorded an average transaction price increase of 18%. The new Titan also is performing well, up 9%. Infiniti climbed 2% with help from the Q50 (up 9%) and its new lineup of engines, including the 400 horsepower Red Sport trim. 

More F&I

Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
Ad Loading...
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Image of two human hands, one holding the word yes, the other the word no
F&Iby Hannah MitchellMarch 1, 2026

Expect Yes in the F&I Office

It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →