Big Three Offering Employee Pricing to Consumers
In response to General Motors Corp.'s successful consumer discount plans, Ford Motor Co. and Chrysler aimed to match those deals beginning July 6.
In response to General Motors Corp.’s successful consumer discount plans, Ford Motor Co. and Chrysler aimed to match those deals beginning July 6.
The Ford Family Plan goes head-to-head with GM’s “pay what we pay” program by offering customers 5 percent below dealer invoice on most 2005 models. Chrysler has joined the pricing battle with its “Employee Pricing Plus” through which most 2005 Chryslers are marked 5 percent below what the dealer pays, according to The Detroit News.
GM’s employee pricing, which comes in at 3-4 percent below dealer invoice, helped its June sales skyrocket 47 percent while boosting the overall new car and truck market 16 percent.
The annualized selling rate is up from 15.41 million units in June 2004 to 17.53 million through June of this year. If that rate continues, analysts predict a record year in sales.
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