LAWRENCEVILLE, Ga. — Valuation services and data licensing provider Black Book (div. Hearst Business Media) has agreed to power the vehicle trade appraisal component of AutoGravity, a digital sales and financing platform.

Citing the internet’s prominence in the car-buying process and an ongoing need for transparent and accurate trade appraisals, AutoGravity’s Andy Hinrichs expressed optimism for the new partnership.

“AutoGravity serves a growing generation of digitally savvy car shoppers that seek convenience and control through their smartphones,” said Hinrichs, the company’s founder and CEO. “The ability to offer our customers the most accurate and transparent trade appraisals from Black Book is a critical part of our turnkey approach to the mobile car shopping and financing experience.”

AutoGravity is available online and for download on iOS and Android mobile devices. The app guides car buyers through a four-step process, including trade valuation, and promises to deliver multiple finance offers.

“We’re pleased to bring AutoGravity our legacy of vehicle valuation data, combined with an analytics approach that enables the most accurate trade appraisals possible,” said Jared Kalfus, senior vice president of sales at Black Book. “Online car financing and shopping will only grow more significant in the future, and a platform such as AutoGravity caters to the way consumers want to shop for cars and trucks.”