BMW Group Rolls Out New iPad Tool for F&I
BMW Group has unveiled a new marketing tool for the iPad, which is geared to enhance the customer F&I experience.
WOODCLIFF LAKE, N.J. – BMW customers interested in ‘Ultimate Protection Products’ can now visually familiarize themselves with various insurance options and bundled packages before entering the F&I office, through the iPad tool provided by BMW Group Financial Services at BMW dealerships. Although optimized for the iPad, the interactive tool can also be accessed through an Android tablet.
According to Steve Bottieri, general manager of Insurance for BMW Group Financial Services, the interactive iPad approach for customers is a digital marketing tool that benefits both the customer and the dealer. “Our protection products provide our customers with peace of mind, lending itself to a better experience during their lease or loan with BMW Financial Services,” said Bottieri.
“By visually displaying the parts of the car that are covered by our protection products, we can demonstrate a true value proposition, while our customers feel informed and are more engaged in the process,” Bottieri noted.
The BMW Protection Products tool further enhances the BMW Protection bundles of insurance products such as the existing excess wear and tear, paintless dent repair, and tire and wheel protection. When handed an iPad or Android tablet at the dealership, consumers can choose to view the protection plan that is specific to their own state and geographic region, while individual car models can be chosen on screen and displayed as an example.
The tool was developed by Atlanta-based Safe-Guard Products International, has been created for customers to view only in dealerships and is not a public site.
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