BMW Group Rolls Out New iPad Tool for F&I
BMW Group has unveiled a new marketing tool for the iPad, which is geared to enhance the customer F&I experience.
WOODCLIFF LAKE, N.J. – BMW customers interested in ‘Ultimate Protection Products’ can now visually familiarize themselves with various insurance options and bundled packages before entering the F&I office, through the iPad tool provided by BMW Group Financial Services at BMW dealerships. Although optimized for the iPad, the interactive tool can also be accessed through an Android tablet.
According to Steve Bottieri, general manager of Insurance for BMW Group Financial Services, the interactive iPad approach for customers is a digital marketing tool that benefits both the customer and the dealer. “Our protection products provide our customers with peace of mind, lending itself to a better experience during their lease or loan with BMW Financial Services,” said Bottieri.
“By visually displaying the parts of the car that are covered by our protection products, we can demonstrate a true value proposition, while our customers feel informed and are more engaged in the process,” Bottieri noted.
The BMW Protection Products tool further enhances the BMW Protection bundles of insurance products such as the existing excess wear and tear, paintless dent repair, and tire and wheel protection. When handed an iPad or Android tablet at the dealership, consumers can choose to view the protection plan that is specific to their own state and geographic region, while individual car models can be chosen on screen and displayed as an example.
The tool was developed by Atlanta-based Safe-Guard Products International, has been created for customers to view only in dealerships and is not a public site.
More F&I
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →