BMW of North America, LLC, the importer and distributor of BMW motorcycles in the United States, says it has just made owning a premium motorcycle more affordable with the introduction of the Certified Pre-Owned BMW Motorcycle Program.
"We want to offer value-conscious motorcycle buyers the same opportunities that we offer value-conscious automobile shoppers," said Thomas J. Plucinsky, general manager for BMW of North America, Motorcycles. "Judging from the success of BMW's Certified Pre-Owned Automobile Program, we think the time is at hand to offer more motorcyclists the opportunity to purchase a premium motorcycle with the latest safety and technological features at an affordable price."
The Certified Pre-Owned BMW Motorcycle Program comprises two elements: The Certified Pre-Owned BMW Motorcycle Limited Protection Plan and BMW Roadside Assistance.
The Protection Plan, which commences upon the expiration of the BMW New Motorcycle Limited Warranty of three years or 36,000 (whichever comes first), provides additional protection for up to two years or 24,000 miles from the effective date. It affords protection against defects in material and workmanship of all mechanical and electrical operating parts and assemblies on an eligible BMW motorcycle that has been properly enrolled, inspected and retailed by an authorized BMW motorcycle retailer on or after Nov. 1, 2002, except those parts, assemblies and conditions that are specifically excluded in the "What's not covered" section in the Operations Guide Manual.
"Participating authorized BMW Motorcycle retailers will offer dedicated space for the display of certified pre-owned motorcycles," said Plucinsky. "The Certified Pre-Owned BMW Motorcycle Program provides the tools necessary for retailers to expand their used-motorcycle sales business and bring additional revenue to their Service and Parts operations. For consumers, this program is all about making dreams come true for a wide-open market of riders who are eager to own a BMW motorcycle," he added.
About BMW Group In America
BMW of North America has been present in the United States since 1975.
Since then, the BMW Group in the United States has grown to include marketing, sales and financial service organizations for the BMW and MINI brands; a South Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country.
The BMW Group is represented in the U.S. through networks of 340 BMW car, 327 BMW sports activity vehicle, 148 BMW motorcycle retailers and 69 MINI car dealers. BMW US Holding Corp., the Group's headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at www.bmwusa.com, www.bmwmotorcycles.com and www.miniusa.com.
