BMW to Hit EV Targets Early
The automaker predicts over 50% of its sales will be electric vehicles before 2030.

BMW also forecasts a hydrogen-powered vehicle in its future.
Luis Quintero
BMW predicts that more than 50% of its sales will be all-electric vehicles well ahead of a 2030 target. The automaker also forecasted in a recent press conference that it will have a hydrogen-powered car enter production in the second half of the decade.
It expects slightly increased deliveries and an 8% to 10% margin this year, up from its 7% to 9% target in 2022. But it tempered enthusiasm by cautioning that high costs from supply chain troubles and a potential deep recession could impact the outlook.
BMW finance chief Nicolas Peter reported that he expects energy and chip supply to stabilize but still predicts significant cost burdens from logistics bottlenecks and high raw material prices.
Still, BMW reported plans to keep prices stable, despite a recent history of passing on higher costs to customers.
The forecast mirrors the rest of the auto industry, which hopes for a stronger 2023 but sees supply chain problems, high inflation in Europe, and uncertainty over China's post-pandemic economic recovery as risks.
Chief Executive Oliver Zipse also said he could envision a hydrogen-powered vehicle going into production by mid-decade. An expansion of the hydrogen fueling network will be needed to make that happen, reported development chief Frank Weber on the call.
"We see hydrogen-electric vehicles as a meaningful complement to e-mobility, even with something of a time lag," Zipse said.
The BMW iX5 Hydrogen test vehicle has a 310-mile range and can refuel in three to four minutes. The vehicle is being tested in various countries, BMW reported in a press release.
The German carmaker reported an 8.6% margin in auto business on earnings before interest and tax of $11.37 billion and cash flow of 11.1 billion euros.
Originally posted on Auto Dealer Today
More Showroom

California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →