Brown & Brown Announces the Acquisition of Profits Creation Corp.
Profits Creation provides F&I products and sales support to automotive dealers across the southeast.

Profits Creation provides F&I products and sales support to automotive dealers across the southeast.
DAYTONA BEACH, Fla.— J. Scott Penny, chief acquisitions officer of Brown & Brown, Inc. (NYSE:BRO), and Gerry White, owner of Profits Creation Corp. (“Profits Creation”), announced that Brown & Brown Dealer Services (“BBDS”) has acquired substantially all of the assets of Profits Creation.
Profits Creation provides F&I products and sales support to automotive dealers across the southeast. Following the transaction, Gerry and the Profits Creation team will become part of BBDS, operating under the leadership of Mike Neal.
Mike stated, “Gerry and his team are great additions to our BBDS operations; adding deep industry knowledge and experience improves our capabilities to deliver solutions that can enhance dealer results. We look forward to continued growth and success in the Southeast with Profits Creation joining BBDS.”
Gerry stated, “After being an entrepreneur and independent businessman for many years, changing my business model during the current environment in the automobile dealer industry was a difficult decision. Brown & Brown has exceeded my expectations and has proven they are the right partner for my company and team members. We are very excited to be part of Brown & Brown and look forward furthering our combined growth.”
Originally posted on Auto Dealer Today
More F&I

Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →