FI showroom red and grey logo
MenuMENU
SearchSEARCH

Brown & Brown Announces the Acquisition of Profits Creation Corp.

Profits Creation provides F&I products and sales support to automotive dealers across the southeast.

June 9, 2022
Brown & Brown Announces the Acquisition of Profits Creation Corp.

Profits Creation provides F&I products and sales support to automotive dealers across the southeast.

1 min to read


DAYTONA BEACH, Fla.— J. Scott Penny, chief acquisitions officer of Brown & Brown, Inc. (NYSE:BRO), and Gerry White, owner of Profits Creation Corp. (“Profits Creation”), announced that Brown & Brown Dealer Services (“BBDS”) has acquired substantially all of the assets of Profits Creation.

Profits Creation provides F&I products and sales support to automotive dealers across the southeast. Following the transaction, Gerry and the Profits Creation team will become part of BBDS, operating under the leadership of Mike Neal.

Ad Loading...

Mike stated, “Gerry and his team are great additions to our BBDS operations; adding deep industry knowledge and experience improves our capabilities to deliver solutions that can enhance dealer results. We look forward to continued growth and success in the Southeast with Profits Creation joining BBDS.”

Gerry stated, “After being an entrepreneur and independent businessman for many years, changing my business model during the current environment in the automobile dealer industry was a difficult decision. Brown & Brown has exceeded my expectations and has proven they are the right partner for my company and team members. We are very excited to be part of Brown & Brown and look forward furthering our combined growth.”

Originally posted on Auto Dealer Today

More F&I

2026 StoneEagle summary
F&Iby Hannah MitchellAugust 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
man with white hair and glasses delivering a speech standing next to a podium
F&Iby Lauren LawrenceAugust 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →
Laptop computer, tablet, calculator and notebook on a desk
F&Iby John TabarAugust 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →
Ad Loading...
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Financeby Lauren LawrenceAugust 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Leading with Purpose thumbnail. Trent white pictured in front of titled graphic.
F&IAugust 5, 2026

Leading with Purpose

In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.

Read More →
Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Ad Loading...
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
Ad Loading...
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →