Budding Dealer Group Snags Two Ohio-Based MB Stores
A purchasing group led by David L. Peterson, owner of Tafel Motors, has acquired Mercedes-Benz of Cincinnati and Mercedes-Benz of West Chester. Although the terms of purchase have not been announced, the new management team began full operation of both locations on Monday.
LOUISVILLE, Ky. — An automotive group led by David L. Peterson, owner of Tafel Motors, has acquired Mercedes-Benz of Cincinnati and Mercedes-Benz of West Chester (Ohio). Although the terms of purchase have not been announced, the new management team began full operation of both locations on Monday.
The purchasing group also includes Steve Zubieta, previous owner of Mercedes-Benz of Encino (Calif), and Peter Boesen, previous owner of South Bay BMW and South Bay MINI in Torrance, Calif.
“An important factor that impacted our decision to purchase the stores is the people that are already in place,” Zubieta said. “There are a lot of great people at both locations and our plan is to create additional job opportunities in the months to come.”
Both of the newly-acquired locations will retain their current names after the terms of purchase are announced.
The purchasing group noted in its press release plans to acquire additional luxury brand dealerships in various markets throughout the United States.
“We are committed to creating exceptional growth at both dealerships, providing advancement and employment opportunities, as well as contributing and participating in the community as a great corporate citizen,” Peterson said.
More F&I

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →