FI showroom red and grey logo
MenuMENU
SearchSEARCH

California on Track to Sell 1.8 million New Units in 2014

California continues to outpace national new-car sales growth, according to a report from the California New Car Dealers Association. The state’s sales are on track to approach 1.8 million new units.

by Staff
August 19, 2014
2 min to read


SACRAMENTO, Calif. — New-vehicle registrations in the state continued to improve during the first half of 2014 vs. 2013, according to a report from the California New Car Dealers Association (CNCDA). With an increase of 7.3% this year, California’s sales are still on track to approach 1.8 million new units.

California also continues to outpace the U.S. new-car sales growth of 5.4% this year. “Thanks to consistently better technology and improved fuel economy in these new models, the growth gain in new-vehicle sales compared to used sales is three times higher,” said Randy Denham, CNCDA chairman and owner of S.J. Denham Chrysler Jeep in Redding, Calif. 

Ad Loading...

California’s used-vehicle market is also on an upward trend of 2.4%, though the vast majority of vehicles sold at franchised dealerships are new — more than 910,000 through June.

The Toyota Camry took over as the state’s best-selling new model, slightly beating Toyota’s Prius and Corolla and Honda’s Accord and Civic. The Japanese brands continued to increase their sales by 10.2% and now account for 49% of the California new car market. 

Domestic brands held steady at 27.7% and Korean brands increased slightly at 7.9%. The Hybrid segment continues to trend at a decrease this year, while Plug-in and Electric vehicles experienced a slight increase. Interestingly, for the second consecutive quarter, Tesla experienced the sharpest year over year decline of any manufacturer listed in the report, officials said.

More F&I

Laptop computer on a desk with a notepad and pen next to it and a whiteboard in the background
Digital•by Rick McCormick•October 15, 2026

AI: Facilitator, Not Fixer, in F&I

The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.

Read More →
Headshot mockup thumbnail.
F&I•October 1, 2026

Modern Technology Objection Handling

In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.

Read More →
man standing in front of podium
F&I•by Lauren Lawrence•October 1, 2026

Consistency at Scale: Driving F&I Performance

With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.

Read More →
Ad Loading...
Insurance contract signature page with black inkpen on top
F&I•by Hannah Mitchell•September 22, 2026

Gitty Up on GAP

The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?

Read More →
Easycare White paper cover See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Sponsored•September 8, 2026

How AI-Powered Coaching Is Transforming F&I Performance

See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability

Read More →
Assurant, Sell Value Build Trust, F&I Series, Expert Trainer Trent White
F&I•September 2, 2026

Sell Value, Build Trust

In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.

Read More →
Ad Loading...
2026 StoneEagle summary
F&I•by Hannah Mitchell•August 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
man with white hair and glasses delivering a speech standing next to a podium
F&I•by Lauren Lawrence•August 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →
Man's hand holding pen over a paper document
F&I•by Justin B. Gasman•August 20, 2026

Double the Change, Double the Chance

When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.

Read More →
Ad Loading...
Laptop computer, tablet, calculator and notebook on a desk
F&I•by John Tabar•August 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →