FI showroom red and grey logo
MenuMENU
SearchSEARCH

California on Track to Sell 1.8 million New Units in 2014

California continues to outpace national new-car sales growth, according to a report from the California New Car Dealers Association. The state’s sales are on track to approach 1.8 million new units.

by Staff
August 19, 2014
2 min to read


SACRAMENTO, Calif. — New-vehicle registrations in the state continued to improve during the first half of 2014 vs. 2013, according to a report from the California New Car Dealers Association (CNCDA). With an increase of 7.3% this year, California’s sales are still on track to approach 1.8 million new units.

California also continues to outpace the U.S. new-car sales growth of 5.4% this year. “Thanks to consistently better technology and improved fuel economy in these new models, the growth gain in new-vehicle sales compared to used sales is three times higher,” said Randy Denham, CNCDA chairman and owner of S.J. Denham Chrysler Jeep in Redding, Calif. 

Ad Loading...

California’s used-vehicle market is also on an upward trend of 2.4%, though the vast majority of vehicles sold at franchised dealerships are new — more than 910,000 through June.

The Toyota Camry took over as the state’s best-selling new model, slightly beating Toyota’s Prius and Corolla and Honda’s Accord and Civic. The Japanese brands continued to increase their sales by 10.2% and now account for 49% of the California new car market. 

Domestic brands held steady at 27.7% and Korean brands increased slightly at 7.9%. The Hybrid segment continues to trend at a decrease this year, while Plug-in and Electric vehicles experienced a slight increase. Interestingly, for the second consecutive quarter, Tesla experienced the sharpest year over year decline of any manufacturer listed in the report, officials said.

More F&I

stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Financeby Lauren LawrenceAugust 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Leading with Purpose thumbnail. Trent white pictured in front of titled graphic.
F&IAugust 5, 2026

Leading with Purpose

In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.

Read More →
Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Ad Loading...
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
Ad Loading...
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Ad Loading...
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →