CINCINNATI — CallCommand, a provider of Web-based solutions that increase customer retention, loyalty and automobile dealer profitability, announced that auto dealers using its communication solutions to promote Memorial Day Weekend sales events sold a combined 35,000 vehicles for over $50 million in gross profit, the best results in company history.

“CallCommand helped us to execute a phenomenal Memorial Day campaign. Not only were we able show our customers how much we value their business and support, but as a result we experienced a significant increase in sales and service dollars — over $45,000 in additional revenue made it a great weekend. At a time when cutting costs and increasing business is a top priority in the industry, CallCommand is an essential tool,” saic Jim Gill, owner of the Chesrown Auto Group in Columbus, Delaware and Kenton, Ohio.

CallCommand’s OnCommand Solutions set which includes Voice, Text, Email, and Advanced Reporting & Analytics, enables auto dealers to deliver the power of voice through a multitude of channels. It is designed to help dealers take the most effective actions to improve closing ratios and accelerate repeat purchase behavior.

“Dealers partnering with CallCommand are maximizing bottom lines by automating communications in the most appropriate, timely and relevant method, eliciting a far stronger response; generating increases in both sales and service,” said Al Babbington, CallCommand CEO.

“The results from our Memorial Day Weekend Celebrations confirm our findings that Dealers need to simply treat their previous customers like friends and family and they will be rewarded with extra sales. Dealers that produced the greatest results held customer appreciation events and didn’t talk about big rebates or zero-percent financing,” Babbington added.

CallCommand delivered over 22,000 different communications in 2006 to over 20 million households on behalf of auto dealers. In response, these households generated over $355 million in gross profit for the dealers within 30 days of receiving the communications.