Many auto consumers end up frustrated with increasingly sophisticated vehicle technologies, but artificial intelligence promises to simplify their experience with controls by anticipating their needs, J.D. Power says.

The data provider’s 10^th annual Tech Experience Index study examines AI’s growing role in what many in the industry often refer to as a computer on wheels. It’s already earning some wins, while other applications have a ways to go, the study found.

One notable “smart” technology advance that’s scoring well among consumers is interior temperature and ventilation control, J.D. Power says. Survey respondents reported six fewer problems per 100 vehicles for the category, increasing satisfaction.

Others, including what’s called car wash mode, have much room for improvement, the study found. The mode is designed to automatically prepare a vehicle to enter an automated car wash, but many consumers say it’s hard to find in the infotainment system, 38% saying instructions improvement is needed.

Demand is increasing for several smart technologies, including in-vehicle service and products payments, including for gas and electric-vehicle charging, 62% of respondents expressing interest. 

The study also looked down the road at emerging tech problems, pinpointing recognition features as a likely candidate due to consumers reporting the highest number of problems with features such as biometric authentication and direct driver monitoring.

Brands scoring the highest in the tech innovation study are Genesis, rated highest both overall and among premium brands for the fifth straight year, followed by Cadillac and Lincoln. Hyundai is the highest-ranking mass-market brand for the sixth consecutive year, followed by Kia and Mitsubishi.

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